SugarHouse Casino already offers online casino and sports betting across the border in New Jersey. Will that give it a leg up in PA online casinos and sports gambling?
PlaySugarHouse.com operates on its own proprietary platform, designed by Rush Street Interactive, a subsidiary of SugarHouse’s parent company, Rush Street Gaming.
As such, SugarHouse is one of the few casinos where the words “possible” and “likely” aren’t required for describing its online offerings.
Rush Street Interactive will provide the online casino platform.
Rush Street Gaming, which also owns Rivers Casino in Pittsburgh, owns SugarHouse.
Combined, SugarHouse and Rivers generate more revenue than Parx or Sands.
Rivers itself has not applied to offer online gambling.
As noted above, SugarHouse operates under Golden Nugget’s interactive gaming license in New Jersey. It’s logical to assume this deal will be in play in Pennsylvania, if the law allows multiple brands and sub-brands to operate under a single license.
For all the reasons listed above, SugarHouse’s chances look good in what will be a very crowded market.
SugarHouse Casino has the following advantages:
Expect SugarHouse and Rush Street Interactive to be at or very near the top of the online gambling pack in Pennsylvania.
SugarHouse Casino was awarded a Category 2 casino license by the Pennsylvania Gaming Control Board in 2006. The project stalled when local communities fought to keep the casino from being built.
In 2008, the case went to the Pennsylvania Supreme Court, which ruled in favor of the casino. Construction finally began in October 2009. Just a year later, in September 2010, the casino opened its doors.
The quick opening meant SugarHouse construction took place in phases, and the 2010 opening marked only the first.
In the summer of 2014, SugarHouse started work on a massive Phase 2 expansion, a $164 million project that turned the casino into one of the state’s biggest revenue generators.
SugarHouse completed this expansion in May 2016. Since then, it has gone from a middle-of-the-pack casino to one of the state’s top performers. Construction on Phase 3, which includes a hotel, has yet to begin.
Despite its prime location, the decision to open a bare-bones facility led to the Philadelphia casino starting slowly.
The Phase 2 expansion doubled the size of the casino floor. The property added hundreds of slot machines and table games, as well as a state-of-the-art poker room.
In addition to the casino, Phase 2 upgraded the property in the following ways:
Table games constitute a big part of SugarHouse’s success, with revenue making up over 40 percent of the casino’s total numbers. The only casino with a similar breakdown between slots and tables is Sands.