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Responsible gambling advocates say online gambling operators need to balance app engagement efforts with concern for at-risk bettors.
Getting users to download an online casino app is only the beginning. Keeping them engaged is the harder and more important part.
How can companies like BetMGM hold on to customers in the face of increased competition? App design and rewards programs are crucial.
Television may seem like an odd channel to use to reach out to online gamblers, but it's working well for America's top three operators.
Asian-Americans make up a disproportionately large portion of retail casino gamblers, yet are underrepresented online. Why?