Below, you’ll find recent news, a comprehensive PokerStars NJ review, and answers to some frequently asked questions about the company’s return to the US market.
PokerStars NJ is licensed and regulated by the NJ Division of Gaming Enforcement.
|PokerStars Marketing Code||PSP23180|
|Bonus description||Deposit $20, get $30 in free play|
|Gaming license number||NJIGP 16-008|
|Land-based casino partner||Resorts Atlantic City|
|Link to claim bonus||Claim bonus|
Players do not need a PokerStars.com marketing code. As a PokerStars’ player, you can use our exclusive link to sign up, and the following bonuses will be automatically available.
The standard welcome package is a 100% match bonus, up to $600. This isn’t all that remarkable by itself until one considers that it pays out at an unparalleled 50%+ rakeback rate.
The other award gives $30 in free play to players who deposit $20 or more. This works out to a 150% increase in value, which is also unheard of among NJ online poker sites.
When we last saw PokerStars in the US back in April 2011, it was embroiled in a heated battle with then-competitor Full Tilt for online poker supremacy.
My, how times have changed.
These days, PokerStars is the sole dominant force in the global market. It offers, by far, the best platform and game variety, the biggest tournament prize pools and the lowest pricing. It’s maybe not the ATM for pro players that it once was, but lucrative opportunities still abound.
So, it stands to reason that expectations for PokerStars’ return to New Jersey — after a nearly five-year hiatus from the United States online poker market — were running hot. These expectations were somewhat unjustified, considering the severe population cap of the market.
Yet, for the most part, PokerStars NJ delivers. It is blowing away the competition in some respects and lacking in just a select few. That’s not so bad for a site that launched some 2.5 years after online poker first went live in the Garden State.
However, the site has hardly had a transformative impact on the market. Instead, it has nudged overall revenue up just a tad and cannibalized most of its cash-game traffic from existing operators.
From Day One, PokerStars NJ was near, if not already, the most populated online poker site in New Jersey.
It still holds the lead in overall traffic, but the gap between itself and other operators has shrunk. In select areas, the divide has disappeared.
Based on figures recorded by PokerScout.com, PokerStars NJ controls approximately 38% of the cash game market (130 players on average, roughly 325 during peak hours), compared to 40% for WSOP/888 and a mere 22% for Party/Borgata.
That’s a far cry from the level of dominance PokerStars NJ exhibited its early days. At that time, it controlled approximately 45% of the market. And there is no firm indicator that PokerStars will regain the lead, at least for not any sustained period.
On the plus side, alternative game formats such as eight-game, 2-7 Triple Draw and Stud will run with some regularity on PokerStars NJ. Not only are these games not available on other NJ-based sites, but most of them aren’t even listed in the cash game lobbies.
But No-Limit Hold ’em (NLHE) is still the go-to format for most players. It accounts for roughly 60-70% of the 50 or so active cash game tables during peak hours. Pot Limit Omaha games account for a pleasantly high 15-20%, with the rest distributed among the site’s alternative formats.
Although NLHE stakes run the gamut from $0.01/$0.02 to $10/$20, the $.05/$.10 – $0.25/$0.50 levels appear to be the most popular. Generally speaking, games play a bit bigger on Stars than they do elsewhere.
(Although, I suspect that has something to do with the influx of net depositing players initially drawn to the site for the Spin & Gos.)
Practically nonexistent. Spin & Gos have killed the Sit & Go market abroad, and it’s doing the same in New Jersey.
The only Sit & Go format that runs on occasion is heads-up games. Otherwise, it’s pretty rare to see six-max go off with any regularity, outside of primetime hours.
It’s impossible to tell with certainty how many Spin & Gos run per hour, but it’s way more than a few.
During peak hours, approximately four games are played at the 10x multiplier or higher (~1% chance) per hour. Expanding that estimate across all games reveals a total of 400 games are played in 60 minutes. That’s exceptional.
But, why not? The shorthanded hyper-turbo format is ideally suited for closed liquidity markets, especially ones where many players are either new to online poker or took a forced multi-year hiatus. And that’s forgetting about the slot machine aspect of the format, which is a huge draw in about every market.
The popularity of Spin & Gos has compelled PokerStars to focus much of its marketing muscle on the format. It has prompted expansion beyond the $10 buy-in launch cap. Currently, the highest buy-in level is $25.
Combine this increased attention with the fact that New Jersey residents love to gamble,online casinos in NJ comprise 83% of industry revenue to date. There’s a strong reason to believe that Spin & Go mania will soon reach a fever pitch.
Although PokerStars NJ launched with a significantly toned-down version of its daily and weekend multi-table tournaments (MTT) schedule, it’s still more robust than what’s found elsewhere in New Jersey.
In total, 16 featured tournaments run on weekdays. All of them are between the hours of 1:30 p.m. and 12:45 a.m. Turnouts for these tournaments average between about 60 for non-hold’em events to 150 for the low buy-in turbos.
At the lower buy-in end, PokerStars is roughing up the competition. Even the site’s big buy-in majors are attracting more players and generating bigger prize pools than on other sites.
The Nightly Stars ($10k guarantee) is having no trouble meeting its minimum benchmark. Both the $10k GTD Nightly on WSOP/888 and the Daily $10k on Party/Borgata have hit a roadblock, either posting a small overlay or exceeding their guarantees by less than 20%.
These comparisons lead me to believe that PokerStars MTTs are finding favor with the industry’s bigger players, who tend to value superior software and proven blind structures, which PokerStars offers in spades.
PokerStars’ players also seem more amenable to re-entry tournaments. To wit, a recent Nightly Stars tournament drew 89 players and 55 entries, creating a $13,000+ prize pool ($10,000 guarantees). Without re-entries, this tournament, and ones like it, wouldn’t be making the grade.
Moving forward, when PokerStars hosts a named tournament series, the gap between itself and the competition widens dramatically.
For more on PokerStars NJ’s game library, I highly recommend colleague Steve Ruddock’s comprehensive analysis.
Thanks to a well-conceived welcome package, there’s plenty of promotional value to be had on PokerStars NJ, at least in the short term.
Providing the operator doesn’t raise the price of poker — again — there’s good long-term value as well.
PokerStars allows patrons to choose between two welcome offers was a shrewd move. One is tailored toward grinders and the other to recreational players.
The standard package is a 100 percent match bonus up to $600. This isn’t all that remarkable on its own until one considers that it pays out at an unparalleled 50%+ rakeback rate. The other offer awards players who make a $20 deposit or more with $30 in free play. This works out to a 150% increase in value, also unheard of in New Jersey.
And that’s forgetting about the 1 million in free-play money chips and, more importantly, the $5,000 depositors freeroll ticket.
Of course, all of this is not to say that all of PokerStars’ promotions are exceptional — hardly. Keep in mind that both PartyPoker and 888 offered even more in the way of promotional value at launch, only to significantly scale back its efforts a few months later. In terms of its recurring promos, PokerStars appears to have traversed a similar path.
On balance, players can expect one to two promotions per month. Most of these award random prizes to players that complete rather simplistic challenges. This gives the promotions a casual vibe, which would be fine if the average cashback value of promotions tended higher.
As is, they’re mostly slight incentives, the Christmas Festival being the most notable exception to date.
Players who have been beaten up by the rake on other NJ sites will receive a modest reprieve playing on Stars NJ.
Rake percentage for no limit and pot-limit games are 5% (4.5% for $.01/$.02 – $.05/$.10), as compared to 5.56% on both WSOP/888 and Party/Borgata.
The rake cap is a closer contest. Here’s a detailed breakdown of one popular stake where the cap is actually reached with some frequency, $1/$2 NLHE:
It’s pretty clear that at this level, PokerStars’ rake cap walks the middle line between its two competitors.
However, at stakes below $1/$2, PokerStars offers the most competitive rake caps. Not that it really matters, considering pots at the micros and small stakes uncommonly swell to a size where they reach the rake cap. At these stakes, it’s the lower rake percentage that will save players’ money.
PokerStars offers the best rake schedule for small-time players and holds a slight edge at middle-limit full-ring games. Short-handed, higher limit games are raked lower on WSOP/888.
Before we begin our brief discussion, let’s take a moment to lament the loss of 70% rakeback on Stars.
The reality is that the new VIP Steps program isn’t all that bad, especially when matched up against loyalty programs offered by other NJ operators.
Both WSOP and 888 Poker offer higher rakeback caps (35%) than Stars (30%). However, reaching the caps on the aforementioned sites is a near impossibility in a low liquidity market.
On the other hand, the requirements for SuperNova (50,000 annual VPPs – ~$9,100 in rake/fees) are rather modest. They’re just half that of what they are abroad. Also, the entry-level rakeback of 8-9% is hands down the best in New Jersey.
PokerStars also offers more flexibility with regards to spending loyalty points (StarsCoin). The VIP Store sells everything from cash rebates, to PokerStars-branded gear and online tournament tickets, all at the same conversion rate.
This stands in stark contrast to WSOP/888, which only awards cash back, and Party/Borgata, which has an equally comprehensive store but offers rather atrocious conversion rates on anything but tournament tickets.
Not to mention that there’s something gratifying about watching a VIP Steps bar fill up, if only because each step is incremental enough so that the next step is always within reach.
Still, I’ll miss my chance to purchase a Lamborghini.
There are few words that adequately sing the praises of the PokerStars 7 client. Stellar, all-inclusive and unmatched come to mind. But that’s not to say the NJ client isn’t without its quirks, as minor as they are.
The PokerStars client parallels the often copied but never outdone platform offered internationally.
From the masterfully designed tabular interface, players can readily access their preferred game format and vital information. Take, for instance, the cash-game lobby, where clicking on a table grants players access to useful stats such as player names and statuses, stack sizes, average pot size and hands per hour.
One additional click and players can join the waitlist (full tables only) or select their seat.
Individual tournament lobbies are equally user-friendly and information-rich. They pack in everything from blind and payout structures to “fun” features such as chip graphs and table stats.
But all this pales in comparison to the actual gameplay experience. The design and programming teams at PokerStars successfully managed to strike a delicate balance between aesthetic beauty and high-level customization, all without ever sacrificing performance.
From hand histories to table info, player notes, layouts and advanced rebuy settings, individual tables sport every feature a player could ever dream of. All these features are neatly tucked away in creatively designed menus so that they never interfere with the poker playing experience. If this weren’t enough, there are even more in-depth customization tools can be found from the “Settings” sidebar.
Suffice it to say, in an industry where logins and geolocation can take upward of 30 seconds, nearly every user action on PokerStars NJ is handled gracefully and effortlessly.
Well, almost. The PokerStars NJ client is such a beast that if run concurrently with streaming video, it can tie up a player’s computer. It’s also slightly prone to full crashes, although less so than at launch.
I’m going to give PokerStars the benefit of the doubt and say that the crash and disconnect issues were growing pains and will occur less frequently over time.
Players have ready access to a slew of account management features. Just to name a few:
And that’s just scratching the surface. Other sites can’t hold a candle to the sheer number of options available from the PokerStars NJ client.
But what’s perhaps most impressive are the site’s responsible gaming functions. Whereas other NJ poker operators only allow players to set deposit, spend and time limits – as mandated by NJ iGaming regulations – PokerStars goes a step further by permitting players to set limits and/or bans on individual game variants.
This feature will come in exceedingly handy for players who wish to still play, say, cash games, but desire to stay away from tournaments or slot machines.
Going further, players can also request responsible gaming history audits for select time periods, and can also impose restrictions that will forbid them from processing cashout cancellations.
If PokerStars NJ had launched six months ago, I’d be inclined to call the cashiering process problematic. But considering the newness of the product, let’s say it’s a work in progress.
At present, players can deposit via:
Right around launch, PokerStars made mention of PayPal being a deposit option, but that has yet to come to fruition. The site did, however, make good on its promise to add a prepaid card option and Visa transactions.
As diverse as the cashier is, in other areas, it’s trailing several lengths behind the pack.
For one, daily and monthly transactions limits for recommended depositing methods tend toward the low side: $750 daily/$5,000 monthly for instant e-checks and $640 daily/$2,000 monthly for Mastercard. At least now, players can contact customer service to request higher limits.
More problematic, is that PokerStars will not issue an e-check withdrawal until 10 days after a deposit – even if the funds have cleared a player’s banking account long before that. By contrast, other NJ poker operators impose no such waiting periods on verified accounts.
Finally, all cashouts up to the amount deposited are first credited back to the deposit method used, in so long as that deposit method is eligible for withdrawals. This is just yet another inconvenience in what is a growing list of annoyances.
Holding up payments is one surefire way to lose customers. Hopefully, PokerStars changes some of its odd policies shortly.
So far my experience with customer service has been a hodgepodge of highlights and lowlights.
First, the good.
Support on the dedicated PokerStars NJ forum on Two Plus Two has been exceptional. Representative Dylan Coady has gone out of his way to respond to just about every player inquiry and problem – in most cases providing useful answers.
Another positive – responses from the email support team are lightning fast, as are follow-ups.
Now the downside.
Email inquiries are often misunderstood, and depending on the agent, the quality of the response can range from marginally helpful to canned. All too often, players will have better luck finding answers on the very detailed FAQ page listed on the PokerStars NJ web page.
Also, players who wish to contact support by any other means except email will be disappointed to know that there is no live chat option, and furthermore, players cannot initiate phone contact. Instead, they’ll have to fill out a form from the client requesting a callback.
What’s more, is that callbacks can only be requested between the hours of 10 a.m. and 10 p.m. That’s far too restrictive for my liking.
Customer service is (or was) the cornerstone of PokerStars’ global operation. There are flashes of excellence in New Jersey, but they’re too sporadic to warrant an excellent grade.
Although the launch of PokerStars in New Jersey was more of a symbolic victory and stepping stone for the operator, there’s little denying the immediate impact it had on the state’s online poker industry.
The minute PokerStars flipped over the open sign, a new industry standard was set – liquidity was up, competitors began trying harder, and for a moment, even the most demanding grinders seemed content.
It didn’t entirely last. Yes, new precedents for tournament series turnouts has been set, and Spin & Go’s remain popular, but most of PokerStars’ liquidity and revenue was cannibalized from other operators. Today’s market is only a slither bigger than it was in early 2016, and before long, the comparisons may be flat.
PokerStars’ failure to grow the market by a material degree suggests that the only true path to expansion is by passing iGaming legislation in other states. But until then, PokerStars can continue to make a strong name for itself in NJ by adhering to the same standards that it does abroad.
It’s done a solid job of that so far, having more actively improved its product than any other operator in the market.
Below are answers to commonly asked questions about PokerStars NJ return.
Yes. PokerStars operates in New Jersey under the land-based casino license of Resorts Atlantic City. Both are regulated by the NJ Division of Gaming Enforcement.
Only land-based casinos can receive the Internet Gaming Permit required to operate an online poker or casino site in New Jersey. That means companies like PartyPoker and PokerStars must partner with a land-based casino to participate in the market.
Each IGP can operate multiple platforms and is good for up to five distinct brands.
PokerStars’ partner is Resorts AC. Resorts is also partnered with NYX Gaming. That partnership is behind the Resorts online casino that launched in February. Mohegan Sun – who operate the Resorts land-based property – launched a parallel online effort a few months later with the same basic platform and games.
It’s possible that PokerStars might offer casino games in New Jersey, but if they do so it will be a separate effort from the Resorts-branded online casino from a consumer’s point of view.
Resorts has no announced plans to launch a Resorts-branded online poker site. We believe that PokerStars will be the only online poker sites operating under the IGP for the foreseeable future.
PokerStars announced plans to construct a $10mm live poker room at Resorts in October of 2013.
To the best of our knowledge, there’s been no official update from either company since the initial announcement, and no word on the subject from new owner Amaya.
But sources tell OPR that the Resorts property has been prepped to begin the process of creating the PokerStars-branded live poker room at Resorts AC. And PokerStars has been generally aggressive about using a branded live poker room as a way to elevate the brand in new or highly competitive markets.
And Resorts owner Morris Bailey indicated that Stars was still planning to build a live poker room at Resorts in NJ.
Both suggest the live poker room is still very much in play, as did the running of the first PokerStars Festival at Resorts last October.
Finally, the decision by Resort to offer an iGaming lounge on property also suggests a willingness by the company to aggressively incorporate the land-based and online realms.
This is one of the most commonly misunderstood aspects of PokerStars’ return to New Jersey.
PokerStars NJ will be completely separate from the global PokerStars.com player pool. PokerStars NJ players will only be playing against players located within New Jersey.
Side note: I believe this misunderstanding accounts for much of the (anecdotally-reported) high levels of interest in PokerStars’ return among casual online poker players, as many appear to believe they’ll be regaining access to the global player pool once PokerStars returns.
That’s certainly the company’s intention, but the reality is that it will be quite some time before any significant part of the United States offers regulated online poker.
And, once that does happen, all of the individual states involved will have to agree to link up players, which is far from a guarantee.
So it’s entirely possible that PokerStars’ USA room could actually be a collection of independent poker rooms, some serving only a single state, some serving multiple states (such as the recently launched cooperation between Delaware and Nevada).
Some of the states with a better-than-average chance of regulating online poker in the next few years include:
It’s worth further noting that New Jersey’s situation is unusually complex. The state constitution requires that gambling can take place only in Atlantic City.
Squaring that requirement with an online poker game that stretches across multiple jurisdictions is an extra hurdle that New Jersey will have to surmount before taking part in any interstate player pooling.
Furthermore, Nevada iGaming regulations deem covered assets that operated interactive gaming in the United States after December 31, 2006, unsuitable for a license within five years of February 21, 2013.
For those asking about Stars future in NV, there is tainted asset clause that keeps PS out. Search "covered asset" http://t.co/l7g4yBPBi5
— John Mehaffey (@John_Mehaffey) October 1, 2015
Opinions vary, but the general consensus is that an international compact linking PokerStars NJ to the operator’s ROW pool is at best, a long ways off.
On one hand, a bevy of regulatory challenges must be overcome before PokerStars can even think to join its NJ and ROW player bases. And even then, from a business and financial point of view, Amaya may not see an immediate upside to linking a very big player base with a very small one.
Then again, if New Jersey State Senator Raymond Lesniak is successful in his bid for governor, he will lobby hard for PokerStars NJ to share liquidity, both on the interstate and international levels.
Should Lesniak win and should enough states pass iGaming legislation, deem PokerStars suitable for entry and share liquidity with NJ, the advantages of linking Amaya’s U.S.-based online poker operations with the international pool become that much more appealing.
But that’s asking a lot.
No. The way that regulated online gambling works in New Jersey is that anyone who is within the state borders can play.
New Jersey online casinos and poker sites utilize geolocation technology that constantly verifies the location of a customer. Once you approach the borders of the state, you’ll lose the ability to play.
So, you don’t need to be a resident – you just need to be in the state of New Jersey (and 21 or older) in order to play at PokerStars NJ or any of the state’s regulated online poker sites.
No. You will be able to create a PokerStars NJ account from anywhere in the United States. You can also access the cashier and your funds from anywhere in the United States.
The only restriction is on actual gameplay. To take part in the real-money games, you’ll need to be in New Jersey (and have the geolocation software verify your location).
New Jersey regulators paused PokerStars’ application in December of 2013, citing concerns about management’s outstanding issues with the DoJ.
Those regulatory concerns were addressed when PokerStars was sold to Amaya, a publicly-traded Canadian gaming company already licensed to do business in the NJ regulated online gambling market (and in a number of other jurisdictions, both domestically and internationally) and the executives in question exited the company.
In October 2015, the New Jersey Department of Gaming Enforcement released its report on the investigation into the suitability of Amaya for offering online gambling in the state.
The report itself is 89 pages. You can read the full investigation here.
The result of the investigation was already known, as Amaya announced that it had received approval to operate online poker and online gambling via PokerStars and Full Tilt last week.
The suitability appears to hinge largely on the fact that Amaya had purchased and is now operating PokerStars, and that it had distanced itself from the old ownership. The report notes that PokerStars and Full Tilt “conducted significant Internet gaming in the United States after the federal government made such gaming illegal.” More from the investigation:
As a result of the civil sanctions against the PokerStars Entities and criminal sanctions against their former executives associated with the companies that formerly owned these assets, the licensure of any entity associated with these assets required careful regulatory scrutiny by the Division. Simply put, these assets were associated with unlawful and criminal activity; absent a compelling demonstration that the owners, management, and practices associated with that activity have been purged, licensure of companies presently associated with those assets would be inconsistent with the New Jersey licensure standards.
That investigation leads the Division to conclude that Amaya has demonstrated its suitability for a Transactional Waiver Order. While the PokerStars entities operated in violation of the law between 2006 and 2011, a number of considerations – including the severe criminal and civil sanctions imposed by the federal government, the complete and irrevocable separation of the previous owners and almost all of the former executives, the acquisition of the assets by Amaya and their incorporation into a robust compliance and control environment, as well as significant changes in the Internet gaming market since 2011– lead to a finding of suitability.
Much of the beginning of the investigation details Amaya’s purchase of PokerStars’ parent company, as well as PokerStars’ history — including operations leading up to and including Black Friday and its attempts to enter the New Jersey market.
The report mentions the investigation of the “Autorité des marchés financiers” in Quebec that looked into activity around trading of Amaya’s stock after the company acquired PokerStars. The report offers nothing in the way of new information:
As of July 1, 2015, the AMF Investigation has not resulted in any proceedings and no charges have been filed. Amaya management has issued several public statements stating that the company is confident that at the end of the investigation the AMF will come to the same conclusion as Amaya: that if there were violations of Canadian securities laws, they were not committed by Amaya, its officers or directors.
The Division will continue to monitor the AMF investigation.
As one of the conditions of granting Amaya approval, four employees apparently must be terminated:
After careful review of all the evidence and the application of those facts to the postUIGEA suitability standard discussed above, the Division determined that four senior executives who remain with an Amaya subsidiary after the acquisition are not able to establish their good character, honesty and integrity as required by the Act because they were involved in the management or control of companies that violated UIGEA, or had responsibilities related to payment processing, providing legal advice, marketing, compliance, audit or operations at those companies. Consequently, each of those individuals must be separated from any employment relationship with Amaya and its subsidiaries if transactional waivers are to be issued.
Based upon the lack of material derogatory information revealed during the Division’s investigation and the strength of the integrated compliance plan, the Division concludes that Amaya and Amaya Holdings (IOM) have established the requisite good character, honesty, and integrity required for qualification as a qualifier of a CSIE.
You can read the Transactional Waiver Order granting Amaya the ability to offer online gambling here.
From the order:
I further ORDER, pursuant to N.J.S.A. 5:12-92a(1) and N.J.A.C. 13:69J-1.2B, and for good cause shown, the Amaya applicants are GRANTED a Transactional Waiver Order authorizing them to conduct Internet gaming related business in New Jersey with Resorts pursuant to N.J.S.A. 5:12-92a(1), subject to the following conditions:
Among those conditions:
Amaya and any of its subsidiaries and affiliated entities shall not permit Isai Scheinberg, Mark Scheinberg, Pinhas Schapira, Yehuda Nir, Paul Telford, Paul Tate, Nelson Burtnick, Ray Bitar, Rafael Furst, or Chris Ferguson to serve or act as an owner, director, officer, shareholder, security holder, financial source, lender, employee, consultant, lobbyist, intermediary, independent contractor, advisor, agent, or representative of Amaya or its subsidiaries and affiliated entities, in any capacity, whether directly or indirectly, whether by formal contract or by informal arrangement, without prior written approval of the Division.
Of interest to some is that former Full Tilt executive Howard Lederer is not included on this list.
The slot machine/poker hybrid has proven a massive success in other markets, and may help spark a resurgence in NJ online poker popularity, if handled properly.
Thus far, the format has eating up a fair portion of PokerStars’ marketing spend in New Jersey, having been the focal point of many promotions, and a $100,000 special event, which crowned its first jackpot winner in January 2017.
Despite leaving the US in 2011, PokerStars has easily maintained its status as the world’s most popular poker room. And with Amaya Gaming’s acquisition of the Rational Group, the stage has been set for the online gaming giant to make its long awaited return to giant to New Jersey.