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Hard Rock Atlantic City Online Casino Overview

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Hard Rock Hotel & Casino is the new name for the Trump Taj Mahal Casino in Atlantic City, which was once the largest casino in the world. Plagued by financial problems since it opened in 1990, the Taj Mahal closed down in 2016 — after dropping its online operation, Ultimate Casino, three years earlier.

Now undergoing a $375 million redevelopment courtesy of the globally renowned Hard Rock brand, the site is due to re-open in June 2018. Alongside the physical casino, which will host 2,400 slot machines and over 100 table games, there will also be a Hard Rock online casino. In fact, you can already take a look at their social casino for a preview of what might be on offer when they actually launch.

With 40-plus years of experience as an internationally known brand and its own unique style and a big budget behind them, you should expect nothing less than excellence from the Hard Rock team.

Hard Rock AC online casino platform

In early 2018, Hard Rock International announced they would be working with Nordic iGaming provider Gaming Innovation Group (or GIG), to provide the software platform for their NJ casino site. As an internationally recognized developer of casino platforms with more than a few successful sites under its belt already, as well as an acronym that fits the musical theme of the Hard Rock company, GIG can definitely be considered a top choice.

However, it may have their work cut out to succeed in the fast-growing market for NJ online casinos. They could still fail — if they don’t have great welcome offers, a top-tier selection of games and a solid user experience. Luckily, the Hard Rock brand is a unique one that already has customer appeal. GIG has also run some very popular online casinos in the past.

Although it has previously focused on European markets, GiG CEO Robin Reed said in a press statement about the deal:

“This agreement confirms the attractiveness of the GiG platform and the ability to support major operators in the industry. By adding a New Jersey license, we will move into our third regulated market, positioning GiG towards an important and growing iGaming market.”

Things are looking promising on the game front too, as Hard Rock also recently partnered with developer NetEnt to provide the games for its casino. One of the more respected developers in the scene, NetEnt consistently provides great titles across the online casino spectrum — from slots, to classic casino games and live-dealer tables.

With NetEnt and GIG on board, players should be able to access Hard Rock’s online casino offering from just about any device or browser. This should include smartphones, tablets, laptops or desktops and all popular browsers from Chrome to Safari.

Hard Rock AC online casino games

If Hard Rock wants to keep up with its competitors, the minimum game selection it would have to offer should include:

  • Slots
  • Video poker
  • Table games

When it comes to slots, Hard Rock can definitely push its musical associations with such themed games as: Kiss Slots, Elvis Top 20, Guns n Roses and Jimi Hendrix. Many of these titles are already available from NetEnt. Alongside these it will also need the more generic popular slots and progressive jackpot titles, to bring in the glory hunters.

For table games, the bare minimum needed will be several varieties of blackjack and roulette. Some NJ online casinos have over ten different kinds of the classic game of 21 alone. So a strong variety is required to stay relevant. A selection of other games that may be on the list for Hard Rock online casino include:

  • Baccarat
  • Craps
  • Keno
  • Bingo
  • Three Card Poker
  • Live-dealer casino games
  • Lottery titles

Hard Rock AC online casino promotions

Any serious online casino goer, and even many casual players, will want the best bang for their buck when signing up — and casino operators certainly know this. So new players at Hard Rock will be likely to get: a welcome bonus, a no deposit cash offer, free spins, loss rebates or a combination of the above.

Ongoing players, and high-rolling guests, may receive:

  • Entry into competitions
  • Prize draws
  • Perks at both the online and land-based casinos
  • Exclusive offers or jackpots
  • Loyalty points or some other reward scheme

All of these are examples of promotions at other NJ online casinos, and Hard Rock is likely to run things in a similar way. Expect classic rock or other musically themed deals and offers too, to fit in with their pre-existing brand.

Hard Rock AC online casino customer service

The quality of the customer service team can make or break the reputation of any online casino. If they want to keep up with their NJ online competitors, Hard Rock Casino is likely to run with: 24-hour live chat online, a phone service and email support for more complex queries.

Hard Rock AC online casino banking

The basic banking options Hard Rock need to be in line with other NJ online casinos are:

  • MasterCard, Visa or other credit/debit cards
  • Online bank transfers
  • E-wallets e.g. Neteller or Skrill
  • Cash, at the land based casino

Some other options they may provide include PayPal, digital and physical check and prepaid cards such as PaySafe.

Hard Rock AC online casino expected performance

Hard Rock is a truly huge worldwide brand and, in GIG and NetEnt, it appears they have already chosen strong partners to help them produce their casino site.

With a musical heritage spanning decades and an insanely big land casino to help push the site, we can’t see much going wrong here and we’re truly excited to play at the Hard Rock Online Casino when it opens.