Caesars Receives Internet Gambling Permit From New Jersey Authorities

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One of the last open questions regarding New Jersey’s launch of regulated Internet gambling was answered today as Caesars was granted the permit necessary to operate online poker and casino games in NJ.

The company was actually granted two Internet Gaming Permits (IGP), one for the Caesars Atlantic City property and one for Bally’s.

The full list of New Jersey IGP holders can be reviewed at the DGE here.

Despite a recent snafu with Massachusetts gaming regulators, today’s approval was widely anticipated.

Permits will be deployed to unique ends

As the owner of multiple properties in Atlantic City, Caesars is in an interesting position.

Each of their properties qualifies for the Internet Gaming Permit reserved for land-based casinos by regulations. But most agree that Caesars does not need all four licenses to operate optimally in New Jersey’s regulated online gambling market.

As it stands now, the Caesars license will be deployed to launch the Caesars online casino brand and the World Series of Poker ( online poker brand.

The license associated with Bally’s will be utilized by Caesars’ partner 888 Holdings to launch their All American Poker Network (and likely a corresponding casino brand).

It remains to be seen how Caesars will approach the licenses reserved for Harrah’s and Showboat.

Caesars gets green light for New Jersey launch

Securing the IGP removes one of the last major hurdles – at least one of the last visible hurdles – to Caesars’ taking part in the launch of regulated online gambling in New Jersey.

The state is planning a “soft launch” for online gambling starting on November 21st, with a full launch set for November 26th – pending the success of the test period.

Revel, Resorts and ACC still lacking IGP

Today’s announcement leaves Revel, Resorts and the Atlantic Club as the only companies still lacking an IGP in New Jersey.

Revel and the ACC have publicly indicated that they do not plan to pursue regulated online gambling at this point.

Resorts is a different case. The company is interested in participating in the NJ market for online casino games and online poker, and has a proposed partnership with PokerStars awaiting regulatory approval.

- Chris is the publisher of Grove also serves as a consultant to various stakeholders in the regulated market for online gambling in the United States.
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