4 NJ Casinos Begin Public Preparations for Online Gambling Launch

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With less than three weeks left before iGaming goes live in New Jersey, two Atlantic City casinos released public invitations to their “soft launch” rollouts.

And two others introduced updates to their online properties that suggest a launch is imminent.

The soft launch period will begin on November 21st, five days before iGaming is expected to open to the masses in New Jersey.

Tropicana iGaming registration open to the public

Registering for Tropicana’s pre-launch event is as simple as navigating to their website and filling out an online form, in so long as the registrant is over 21 years of age and isn’t currently employed by the casino.

The page invites players to “participate in a private online casino preview November 21st-25th.”

It appears that anyone within the United States can pre-register for the event, although in order to play for real-money, players must be geolocated within New Jersey’s boundaries.

UK-based gaming company Gamesys, best known for its Jackpotjoy website, will be providing the Internet gambling platform for the Trop.

Ultimate Casino also offering soft launch invites

Ultimate Casino is offering visitors a chance to participate in New Jersey’s soft launch of regulated online gambling.

Visitors to UCasino.com – the online home of Ultimate Casino – are greeted with an email form and invitation to “participate in our exclusive trial period starting November 21st.”

Ultimate is engaged in a New Jersey partnership with Trump Taj Mahal. It’s not clear from the site if Ultimate Poker will be a part of the soft launch.

Golden Nugget and Borgata update online properties

According to an article on Pokerfuse, The Golden Nugget has already begun notifying select customers about the upcoming launch. It can be inferred that those contacted by the casino had already signed up for a play-money account on its dot-com domain, and that registration is not open to the public.

The free-to-play client has since been shifted to a dot-net domain, whereas the real-money online poker component will inhabit the dot.com.

Players residing outside of New Jersey will be able to download and deposit funds onto Golden Nugget’s real-money client. However, in order to play for more than entertainment purposes, players must be physically located in New Jersey.

The Golden Nugget will offer online poker under its own brand. It has forged a partnership with Bally Technologies, which itself has aligned with Amaya to provide the Nugget’s online poker platform.

And The Borgata took its first steps into the online fray this week with the opening of BorgataPoker.com and BorgataCasino.com, both of which currently redirect to an email signup form.

Unlike Tropicana and Ultimate Casino, The Borgata or The Golden Nugget do not specifically mention the soft launch on their sites.

- Robert DellaFave is a game designer and avid poker player. He writes for several publications centered on legal US online poker and the regulated online gambling industries in New Jersey and Pennsylvania.
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