Ultimate Poker Launches Version 2.0

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After months of anticipation and weeks of delays, the second iteration of Ultimate Poker’s software is now available for download.

The upgrade is required, and the upgrade process will be automatically triggered the next time you open Ultimate Poker.

Note that users will be prompted to download the new version in a separate window and will need to run this download (essentially re-installing Ultimate Poker) for the new version to be applied.

What’s new in Ultimate Poker 2.0?

Ultimate Poker reps highlighted three major changes that come along with the upgrade:

  • Table & Lobby improvements: Resizable tables and a host of small improvements
  • MTT & SNG upgrades: A tournament currency (U$), rebuy tournaments and late registration top the list of new features here.
  • VIP Program: This is an upgrade that a lot of players have been waiting for. The introduction of Ultimate Poker 2.0 means the introduction of the site’s VIP program.

There are a number of additional improvements, and also a decent list of requested upgrades that didn’t make it into this version.

More on “Color Up,” the Ultimate Poker VIP Program

“Color Up” is the VIP Program at Ultimate Poker, and the release of Version 2.0 puts the program into play.

CU is a tiered VIP program that, like PokerStars’ VIP program, utilizes two parallel points structures to track your play and issue rewards.

The first is XP, which are used to track how much you’ve played and to determine your tier status. XP cannot be spent and are earned at a fixed rate of 10 XP per dollar raked or spent in tournament fees.

The second is U-Points, which are the points you spend to get rewards. U-Points are based on XP but are earned at a variable rate based on your tier status.

Full details on Color Up here.

Upgrade comes as traffic dipping and competition emerging

Version 2.0 of Ultimate Poker comes at a critical point for America’s first regulated online poker site.

Up until this point, Ultimate has held a monopoly on Nevada’s online poker market. But that’s about to change, as at least two more rooms – WSOP.com and Treasure Island – are expected to go live before 2013 draws to a close. Both are expected to expand the market, but both will also likely eat into Ultimate’s liquidity in the aggregate.

And Ultimate is already experiencing a traffic slowdown that is partially a result of a natural summer dip in online poker interest. The new software could help to halt that trend, which sees Ultimate heading rapidly back down to the traffic levels the site generated in the immediate wake of its late-April launch, as shown in the graph from pokerfuse PRO below:

Ultimate Poker Traffic Decline

Graph data used under license from PokerScout.com via pokerfuse PRO.

- Chris is the publisher of OnlinePokerReport.com. Grove also serves as a consultant to various stakeholders in the regulated market for online gambling in the United States.
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