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Positioning itself to be a huge player in the U.S. online gaming market, 888 Holdings recently signed a new deal with Caesars Interactive that will permit the Gibraltar-based gaming company to offer its own brand in New Jersey.
The new pact follows a previously signed agreement in which 888 will provide the poker platform for Caesars’ WSOP.com offering in the Garden State.
Caesars is allowed four gaming operator licenses in New Jersey and 888 will now be involved in two of them. The 888-branded offering will be run in conjunction with the All American Poker Network (AAPN) that was announced as a joint venture with Avenue Capital.
“This new agreement with Caesars reinforces our relationship with them,” said 888 CEO Itai Frieberger during a Monday conference call. “That’s actually the second license that we’re utilizing through Caesars.”
New Jersey is not the only U.S. market where 888 intends to establish a strong presence. The company will also be a player in the other states where online gaming has already been legalized.
“We are extremely well-positioned in the U.S. and are working with the regulators in Nevada, Delaware and New Jersey as these three states become ready to open,” said 888 CEO Brian Mattingley.
Those discussions with Nevada gaming officials have been quite cordial and have resulted in “a very strong dialogue” in which 888 has done all that has been asked with regard to document submission, software testing, and adherence to Gaming Control Board requirements.
With regards to Delaware, 888 Holdings was chosen as the primary vendor for that state’s online gaming scheme by the Delaware State Lottery as part of a consortium with Scientific Games Corporation and Williams Interactive. That launch has been projected for the end of next month.
While foreign companies hoping to enter the U.S. market may be under a bit more scrutiny than those operating locally, it has not deterred 888 from believing that they are on the right track with their U.S. ventures.
“We have the right platforms, the right partnerships in place to take full advantage of the exciting opportunities in the U.S.,” Mattingley added. “We remain confident of continued progress.”