37 Applicants Seek Seat at New Jersey’s Online Gambling Launch

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The July 29th application deadline set by New Jersey regulators for those wishing to be considered prior to the state’s planned November online gambling launch has now come and gone.

But before it passed, according to New Jersey officials, 37 individual applicants submitted the necessary paperwork to the NJ Division of Gaming Enforcement.

New Jersey officials are not releasing any information regarding the identity of the applicants. But they did provide a breakdown of applicants by type of license applied for:

  • 21 – 92a Casino Service Industry Enterprise License, including letters of intent (CSIE)
  • 12 – Ancillary Casino Service Industry Enterprise License
  • 4   – Vendor Registrants

Of the 21 CSIE applications, DGE representative Lisa Spengler told me that three are “letters of intent to conduct Internet gaming activity by previously licensed gaming companies.”

“We see this as the first round of filings and we expect that more applications will be filed as the start of Internet gaming moves closer,” said Division Director David Rebuck.   “The July 29th deadline does not preclude someone from filing for a license in the future. All proposals will be considered as they are received.”

Difference between license types

From the DGE’s online gambling FAQ:

  • 92a – Casino Service Industry Enterprise License (CSIE): Companies providing Internet gaming software or systems, vendors who manage, control, or administer games and associated wagers conducted through the Internet, and providers of customer lists of persons who have placed wagers through the Internet.
  • Ancillary Casino Service Industry Enterprise License: Marketing affiliates, junket enterprises, junket representatives, and enterprises providing other services including, but not limited to, payment processing and related money-transmitting services, customer identity, age verification, and geo-location verification used in the conduct of Internet gaming, regardless of any such enterprise’s contractual relationship with an Internet gaming permit holder, shall be licensed as an ancillary casino service industry enterprise.
  • Vendor Registrants: Enterprises providing other services including, but not limited to, telecommunications that are not specifically designed for Internet gaming and patron interaction shall register as a vendor with the Division.

When will we know the outcome?

The DGE will probably never release a a full list of applicants, although a fairly complete one could be pieced together simply by considering existing New Jersey casinos  and their proposed partners.

We’ll only get official word when the DGE approves an application and adds the entity to the official “active vendors” list maintained by the Division.

There’s no hard deadline for these decisions, save the proposed launch date of November 26th, 2013. But logic suggests that we should start to see the initial wave of approvals shortly for the established Atlantic City operators. As for other applicants – like PokerStars – the process might drag out a bit longer, but it’s hard to imagine a delay stretching too far into October.


- Chris is the publisher of OnlinePokerReport.com. Grove also serves as a consultant to various stakeholders in the regulated market for online gambling in the United States.
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