Trump and Ultimate Gaming Ink Online Deal for NJ

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Trump Taj Mahal and Ultimate Gaming (operator of Ultimate Poker) announced a deal today that will see the partners bring online gambling products to the regulated market in New Jersey.

The deal comes right at the deadline NJ regulators recently set for the formation of partnerships wishing to be approved by the scheduled launch of online gambling in November 2013.

In the press release (enclosed below), note the emphasis on the “clean regulatory profile” of the software company Ultimate acquired.

A subtle dig at PokerStars? And many who have followed the industry for awhile might have at least a technical dispute with the claim.

When will Ultimate Poker be live in New Jersey?

Not much reason to push for the partnership if you don’t intend to be live at launch.

Folks at Ultimate Poker have previously hinted they expected to be online in new Jersey before year’s end, and it looks like – barring something unforeseen – that will be the case.

Will players on Ultimate Poker in Nevada be able to play with Ultimate’s New Jersey customers?

Not in the status quo. Nevada and New Jersey would have to reach an agreement first, an agreement that might be tough to come to.

Excerpts from the press release

Ultimate Gaming, America’s first regulated online gaming operator, announced today that it has signed an online gaming operations agreement with Trump Taj Mahal Associates LLC.  Under the terms of the agreement, Ultimate Gaming will supply a wide range of real money online casino games and poker, using its proprietary technology platform and the Ultimate Brands. […]

“Today we are excited to be entering into an agreement with Trump Taj Mahal Associates to bring online gaming to New Jersey,” said Tom Breitling, Chairman of Ultimate Gaming. “This represents a huge step forward in our desire to offer Americans across the nation the opportunity to enjoy safe and regulated online games.”

Americans have shown a strong appetite for online play, and Ultimate Gaming is able to meet that demand in a responsible, trusted and secure environment. “We feel our technology is a major advantage,” said Tobin Prior, Chief Executive Officer of Ultimate Gaming.  “Our proprietary software has been proven to meet regulatory requirements and allows for continuous investment and product development. The technology was acquired in 2011 and developed by a U.S. based company with a completely clean regulatory profile.”

Is this for all Trump brands?

No, just the Taj Mahal.

Trump indicated in June that they intended to operate the Taj brand and the Plaza brand separately online, suggesting a partner announcement for the Plaza may still be forthcoming.

- Chris is the publisher of Grove also serves as a consultant to various stakeholders in the regulated market for online gambling in the United States.
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