It’s only a matter of time until affiliates and poker media sites based in the U.S. drop advertisements for unregulated US-facing sites – either due to mounting regulatory concerns or because promoting regulated rooms becomes a more profitable / sustainable business model.
And at least one major site took a small step in that direction recently.
CardPlayer no longer shows advertisements for Lock Poker (or apparently any unregulated U.S.-facing sites) to visitors from Nevada.
Visitors from Illinois (for example) still see banners for Carbon Poker, and a list of the “Best Online Poker Room Bonuses” that includes Lock and Bovada.
But Nevada visitors see banners for Ultimate Poker – no Lock, no Carbon and no list of “Best Bonuses.”
Additionally, another “best bonus” list on the top left of the page shows Lock, Bovada and other rooms to Illinois traffic, but only lists the free-play CardPlayer game for Nevada traffic.
Both visitors still see the “2013 Player of the Year Sponsored by Lock Poker” banner. And, interestingly, both can still click on that banner to be taken to Lock (through CP’s affiliate link).
Compare the screenshots below.
Lock and Carbon banners have been replaced by Ultimate banners, and the “best bonus” list is gone entirely. And h/t to Dan Michalski for pointing this out to me.