Caesars Interactive Takes Control of Their Facebook & Mobile Apps

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Caesars is pulling more and more of their online presence in-house.

The latest move: Last week, Caesars Interactive Entertainment apparently reached a deal with Electronic Arts that will see CIE gain sole control of the intellectual property behind the WSOP Facebook game and the WSOP mobile app.

That’s per an interview with CIE head Mitch Garber in the Montreal Gazette:

A week ago, [Garber] bought out part of struggling software developer Electronic Arts, a major local supplier, acquiring 19 of its Montreal employees and the intellectual property to the Facebook and mobile game apps they make for the World Series.

The news comes only four months after the launch of the EA-developed WSOP play money game on Facebook.

It was also in February that Caesars announced their plans to move away from use of the 888 Poker platform and toward a platform co-developed with Barriere des Jeux. The 888 platform will still be utilized for the launch of Caesars online poker product in Nevada.

- Chris is the publisher of Grove also serves as a consultant to various stakeholders in the regulated market for online gambling in the United States.
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