Google Penguin Passes Up Online Gambling Affiliates?

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Most online gambling affiliates are breathing a sigh of relief this morning.

A few days have passed since Google rolled out the latest update to their algorithm, and results for searches related to online gambling appear largely unaffected by the changes.

This update has been officially dubbed Penguin 2.0 (despite being the 4th Penguin iteration).

The first Penguin update, rolled out in APril of 2012, upended much of the online gambling affiliate world. I personally know more than a few people who had six-figure sites wiped out overnight when Google reshuffled search rankings, and I’ve heard second-hand tales of even more catastrophic losses at the hands of Google’s initial Penguin update.

But threads discussing the latest Penguin update on affiliate forums are pretty quiet (see GPWA, CAP, PAL and AGD for examples).

The lack of chatter could be due to people waiting for the dust to settle a bit more before making any conclusions.

But the early view suggests that this Penguin update will be remembered as a minor update by affiliates and other online gambling webmasters.

- Chris is the publisher of Grove also serves as a consultant to various stakeholders in the regulated market for online gambling in the United States.
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