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Casino Enterprise Management was kind enough to run an article of mine – Five Things Full Tilt Poker Got Right – in the March edition of their print & online magazine.
FTP left me – and thousands of other American players – on the hook for a tidy sum. I don’t in any way forgive or condone the actions of those at the helm of what should rightfully be described as the biggest failure in the history of online poker.
But none of that takes away from the online poker experience Full Tilt offered players. Or the positive lessons that can be gleaned from FTP by the operators of today and tomorrow. As I wrote at CEM:
It would be easy to write an article about what Full Tilt Poker did wrong. One could fill untold issues of CEM with even a casually detailed account of the once-mighty online poker room’s epic collapse. What often gets lost is that Full Tilt developed one of the most innovative and, for a time, successful products in the industry.
Emulating Full Tilt feels counter-intuitive. But with the U.S. online poker market evolving in a highly fragmented and hyper-competitive direction, any opportunity to skip a step or two on the learning curve is worth investigating—and Full Tilt turns out to offer a better opportunity than average.