Jackpocket reported that online lottery activity in New York increased nearly 1300x from 2020 to 2021

Lottery Courier Jackpocket’s Online Gambling Aspirations Continue With WynnBET Partnership

As a lottery courier, Jackpocket is probably aware that lottery ticket buyers are, on average, the oldest demographic among gamblers. Sports bettors are generally the youngest.

According to the National Council on Problem Gambling, the median age of a lottery player is 47, while for sports bettors, it’s 36. Online gamblers, overall, are the youngest cohort at 34. Even so, the company is banking that its partnership with WynnBET Sportbook in New York will reveal that age is just a number.

Jackpocket announced the agreement during the Super Bowl last month. Players who sign up for the New York online sports betting app through Jackpocket will get rewards from both companies.

Of course, Jackpocket is itself a crossover of sorts. It provides lottery players with a digital option to purchase tickets that are traditionally only available at retail outlets.

In that light, it’s perhaps unsurprising that Jackpocket claims that more than 13% of its lottery ticket buyers were already placing sports bets. This arrangement will just help them get rewarded for it.

Jackpocket plays the numbers game

Speaking of rewards, new users of the WynnBET online sportsbook are automatically signed up for its loyalty program.

In the Feb. 4 announcement about its New York launch, WynnBET said:

 “New York represents a significant population of our Wynn Rewards membership.”

That, of course, increases the number of ways Jackpocket and WynnBET can market their products to lottery players.

Jackpocket’s Feb. 9 press release paints a rosy picture for online lottery sales in the state:

“New York is currently seeing the greatest amount of YoY growth at 129,185.7%.”

Prior to Jackpocket’s arrival, New Yorkers’ only online lottery option was to purchase subscriptions for one of three draw lotteries.

Jackpocket also bets on online casino

The WynnBET partnership isn’t Jackpocket’s only attempt to find ways to diversify its product. It first began to branch out from its core lottery courier service with an announcement in December 2021.

At that time, the company revealed that it would be launching a proprietary online casino product in New Jersey this year. Jackpocket CEO Peter Sullivan said:

“Our user research has shown a high correlation between Jackpocket lottery players and those who enjoy casino-style gaming.”

Jackpocket is now available in 10 US jurisdictions and is one of two lottery couriers with authorization from the New Jersey Lottery. Plus on Jan. 18, Jackpocket launched its online service via Google Play.

However, the app that’s facilitated “$100 million in lottery prizes” for its users will be joining the New Jersey online casino market soon.

Its December 2021 announcement said Jackpocket secured market access from Caesars Interactive Entertainment New Jersey for its “forthcoming” iGaming product. The New Jersey Division of Gaming Enforcement (DGE) is still reviewing Jackpocket’s “slots, bingo and table games” product.

- Heather Fletcher is the lead writer with OnlinePokerReport. She's a career journalist, with bylines in The New York Times, Adweek and other publications. Reach her at [email protected]
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