PointsBet Casino will add Pennsylvania to its existing operations in New Jersey and Michigan

PointsBet Casino Paves The Way To A Third State Launch, Obtaining Pennsylvania Licenses

PointsBet Casino is now in every large state in the US that allows online gambling. Today, the company announced it obtained online casino and sports betting licenses in Pennsylvania. PointsBet hasn’t launched yet in the Keystone State.

PointsBet USA CEO Johnny Aitken said today:

“We are excited to be inching closer to officially offering PointsBet’s market-leading products to sports fans and bettors in Pennsylvania, in partnership with Penn National Gaming.”

Pennsylvanians may also need to ready for a deluge of PointsBet Casino and sports betting ads, as its media partner’s owner is headquartered in Philadelphia. NBCUniversal is a subsidiary of Comcast Corporation.

PointsBet noted:

“As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Philadelphia, regional broadcast home to the Phillies, 76ers, and Flyers. PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.”

UPDATE: 02/10/2022

At 2 p.m., PointsBet Sportsbook is live in Pennsylvania.

Online Poker Report logged into the app at the turn of the hour and found PointsBet Sportsbook up and running. It’s the operator’s 10th sports betting state.

PointsBet also released a statement today about online sports betting going live today in the Keystone State. PointsBet USA CEO Johnny Aitken said of the company, “we appreciate the opportunity” to launch PointsBet in “one of the top five sports betting markets in the US.”

PointsBet Sportsbook is live in New York, as well. That’s the No. 1 sports betting marketplace in the country, even though it only launched on Jan. 8.

PointsBet Casino  is licensed and soft-launched, but not yet fully launched in Pennsylvania.

UPDATE: 02/07/2022

PointsBet soft-launched in Pennsylvania, with the full launch expected by the end of the week.

Accessed after 2 p.m. from Philadelphia, the app wasn’t live. Gamblers saw a note from PointsBet saying it was following Pennsylvania Gaming Control Board (PGCB) guidelines for soft launches.

The PointsBet note to users said:

“Scheduled maintenance: 02/07/2022, 10 p.m. to 02/08/2022, 2 p.m. (GMT-05:00)

“Thanks for joining our soft launch! Due to PGCB requirments, our app and website will be down from the hours of 10 p.m. EST tonight to 2 p.m. EST tomorrow. We appreciate your support and will see you back here tomorrow at 2 p.m. EST.”

PointsBet Casino is live in Michigan and New Jersey

This is the third iGaming offering in the US from the Australian company best known for its unique online sportsbooks. Its online casinos are already live in Michigan and New Jersey.

In its bookmaking capacity, the operator is synonymous with its points betting features. PointsBet Sportsbook is live in eight states:

As for PointsBet Casino, the operator launched its first US online casino on May 5 in Michigan. Then on July 23, its second one debuted in New Jersey – also built with its bespoke, proprietary technology.

PointsBet hasn’t launched in the smaller online casino markets of Connecticut and West Virginia.

What PointsBet Casino can expect in Pennsylvania

PointsBet joins a larger Pennsylvania online casino market already filled with major operators, including BetMGM, BetRivers, DraftKings and FanDuel. Plus, the Keystone State‘s online casinos generated more than $1 billion in gross gaming revenue (GGR) during 2021.

The Pennsylvania online casino market brings in comparable monthly revenue vs. Michigan and New Jersey, where PointsBet Casino already lives.

A major reason for that similarity is the northeastern state is home to 13 million people, according to the US Census Bureau. Populations within PointsBet Casino’s other two states are somewhat comparable – with Michigan at 10 million and New Jersey clocking in at 9 million. However, the Garden State benefits from cross-border customers from New York. That’s the case now, at least, but might change if NY legalizes online casinos.

West Virginia’s 1.8 million and Connecticut’s 3.6 million-strong populations largely explain the smaller GGR there.

However, it seems as though PointsBet may remain a niche online gambling operator. For example, pulling numbers from June 2021 reported by the Michigan Gaming Control Board (MGCB), BetMGM Casino far outpaced all online gambling operators there – at $33.8 million in GGR. During that same month, PointsBet Casino generated $514,809 in GGR.

As of yesterday, BetMGM was still the US market leader in iGaming, with a 30% market share in Michigan, New Jersey, Pennsylvania and West Virginia.

Online Poker Report found that in full-featured markets, iGaming provides most of a state's online betting market

This late-2021 graph shows iGaming’s market dominance in full featured markets.
(Alex Weldon for OPR)

PointsBet Casino may expand beyond Pennsylvania

On July 29, PointsBet leaders told investors they would use the $295 million in capital they’re raising for:

  • North American marketing and client acquisition;
  • Technology and product development (sports betting and iGaming);
  • US market access and government licensing fees;
  • Continued investment in talent and scale of operations; and
  • Balance sheet flexibility.

Along those lines, PointsBet set up its Canadian headquarters in Toronto back in June. That city’s province, Ontario, was slated to open the privatized portion of its iGaming market by the end of 2021. However, that market may open up to private online gambling operators this year.

- Heather Fletcher is the lead writer with OnlinePokerReport. She's a career journalist, with bylines in The New York Times, Adweek and other publications. Reach her at [email protected]
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