75 balls is the standard way to play bingo in the US, although variants like 90-ball bingo are popular abroad

BetMGM Launches Borgata Online Bingo In New Jersey

BetMGM launched Borgata Bingo in New Jersey today. It’s the first bingo product Entain has built exclusively for BetMGM, its joint venture with MGM Resorts International.

Available through Borgata Online Casino, Borgata Bingo is “the first 75-ball real money online bingo product in the US,” BetMGM says of the product. 75 balls is the standard bingo format in the US. Variations with other numbers of balls are popular elsewhere. Some BetMGM competitors in NJ like Tropicana Casino have 90-ball bingo already.

The Jersey City, NJ-based brand’s announcement also says the app houses “exclusive slot games and jackpot prizes.” The game also integrates with the M Life Rewards loyalty program that works across BetMGM and MGM offerings.

BetMGM uses its customer database to cross-promote its apps. As a result, BetMGM’s revenue continues to grow.

According to the BetMGM announcement:

“BetMGM is currently the top online casino operator in New Jersey, with a reported 30% gross gaming revenue (GGR) market share in October. BetMGM is also the leading online gaming operator in the United States, with an estimated 32% national GGR market share across its live markets: New Jersey, West Virginia, Pennsylvania and Michigan.”

As noted, BetMGM is the market leader in US online casino gaming. It’s also competitive with the likes of FanDuel and DraftKings when it comes to sports betting and iGaming combined. Borgata is more local in focus than the company’s flagship brand. NJ is its major market, though the brand is also available in neighboring Pennsylvania.

Bingo will presumably be only a drop in the bucket of BetMGM’s overall gaming revenue. However, it benefits from being the only regulated, real money game of its type for the time being.

- Heather Fletcher is the lead writer with OnlinePokerReport. She's a career journalist, with bylines in The New York Times, Adweek and other publications. Reach her at [email protected]
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