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Leaders at Scientific Games Corporation (SG) are moving forward on the Las Vegas-based gambling product and services provider’s plans to bulk up the company’s iGaming offerings.
To that end, SG recently acquired ELK Studios, a Swedish games developer; signed an exclusive deal with Playzido, a UK-headquartered B2B games platform provider; and bought Authentic Gaming, a Malta-based live dealer casino product provider.
All of these additions to SG’s iGaming offerings have come quickly after the company announced in August that iGaming is its future.
Living up to that promise, SG began shedding its past immediately. In September, SG sold off its sports betting business, OpenBet, to Endeavor Group Holdings for $1.2 billion. In October, SG jettisoned its lottery arm. Brookfield Business Partners bought SG Lottery for more than $6 billion.
US online casino and Ontario iGaming markets are quickly expanding, resulting in lucrative opportunities for online gambling suppliers. Operators increasingly need the kinds of products and services companies like SG offer.
For instance, Connecticut just launched online gambling on Oct. 19 and Ontario may add private operators to its online casino marketplace in early 2022.
On Dec. 1, SG announced it acquired ELK. SG plans to distribute ELK’s content – like Wild Toro II, Katmandu and Cygnus – in the US and Canada.
“This highly synergistic acquisition of a talented digital content studio marks another important step as the company rapidly executes its vision to become the leading cross-platform global game company.”
SG highlighted that ELK’s games employ its X-iter tool, which allows “players to jump into the action through a selection of special predefined modes.” That capability will help enhance SG’s “immersive and engaging” iGaming content capabilities, says SG iGaming CEO Dylan Slaney.
The acquired company had already been working with SG in the UK and Europe. Slaney said SG’s years-long “strategic partnership” with ELK showed the studio’s games “performed brilliantly” on SG’s iGaming content and platform product, OpenGaming. OpenGaming uses Playtech‘s software.
ELK CEO Filip Säfbeck said in the Dec. 1 announcement that his company would concentrate on developing new slots for SG. Plus, the SG press release emphasized its August acquisition of Australian “slot developer” Lightning Box and its November purchase of Authentic Gaming.
Slots are also a focus of SG’s Nov. 10 statement about its “exclusive deal” with Playzido.
The Playzido agreement covering the US, Canada and Europe means that the B2B games platform provider can provide operators there with its “popular slots” that include Heroes of Spin and 3 Lucky Pots.
Slaney said of the Playzido partnership:
“This exclusive deal with Playzido serves to further enhance the range of innovative, exciting new content available to players around the world through the OpenGaming ecosystem. The range of DEAL OR NO DEAL titles, allied to its enterprising in-house content, will certainly keep players entertained.”