Casino Enterprise Management was kind enough to feature an article of mine – Creating New Ways for Online Poker Players to Win – in their January print edition.
The article is a straightforward attempt to untangle a problem most online poker rooms face: too few players win too much of the money.
My answer is ultimately a pretty simple one:
You could develop all sorts of convoluted models and dynamic lobbies that seek to match weak players against other weak players in an attempt to boost your total percentage of winning players. Or you could take the easier route and just convince losing players that they have, in fact, won.
There are a number of ways to do this. All are aided by the basic fact that most people want to believe that they are winners and are willing to ignore evidence to the contrary if given just a bit of affirming evidence. I want to focus on three simple strategies that allow online poker players who lose at the tables to still self-identify as winners at the site: 1) fair price, 2) once a winner, and 3) substitute victory.
You can read the whole article here.