With Tipico Casino's launch, the New Jersey market now contains roughly 30 online casino brands

Tipico Makes Its US Casino Debut In New Jersey With A Wide Selection Of Games

New Jersey may be a highly competitive market, but Tipico is arriving with a Monopoly that is, its launch includes a digital version of the classic board game. The company is making its US online casino debut in the Garden State. It announced yesterday that a single login will bring online casino and sports bettors together on its app.

Tipico Sportsbook debuted in New Jersey and Colorado earlier this year. Tipico Casino holds licenses in many international markets, but this is its first appearance in the US.

In its statement about Tipico Casino, the German gaming giant operating Tipico US out of Hoboken said:

“The company expects to launch their mobile sports betting app in Iowa during Q4 ’21 and Indiana in Q1 ’22, pending regulatory approvals, and anticipates the announcement of additional state market access agreements before the end of this year.”

Tipico also plans to offer US online casino gambling in other jurisdictions during 2022. For its market access in New Jersey, Tipico partnered with Ocean Casino Resort, currently the second-smallest in the state after Bally’s, which launched its first skin this year.

Tipico’s online casino games include Monopoly

Despite having a smaller population than either Michigan or Pennsylvania, New Jersey has by far the greatest density of online casino brands, with around 30. With nine licenses and a cap of five skins each, there’s still theoretically room for more. However, revenue is already getting spread pretty thin among the smaller sites, so it’s uncertain how many more the market can bear in practical terms.

At this point, the number of online casino operators in New Jersey means the situation for Garden State iGaming is quite the opposite of a monopoly. However, the classic board game is based on Atlantic City landmarks. So now, with Tipico Casino’s game, a gambler can sit in a Virginia Avenue apartment while landing on it in a Tipico Casino game.

Tipico announced:

“At launch, the casino will feature popular titles like 88 Fortunes and Monopoly, and over time will roll out hundreds of games from a wide-variety of studios, including Scientific Games, NetEnt, High 5 [Games], Everi, Gaming Realms and Inspired Gaming. Players in New Jersey can look forward to an expanded library of high-stakes slots, classic table games, jackpot games, leaderboards, live dealer and much more in the coming months.”

Tipico’s announcement didn’t mention whether the company chose the wheelbarrow Monopoly game piece to haul the revenue it expects to see from the online casino launch.

- Heather Fletcher is the lead writer with OnlinePokerReport. She's a career journalist, with bylines in The New York Times, Adweek and other publications. Reach her at [email protected]
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