Boom Entertainment recently struck important strategic investment deals with Golden Nugget Online Gaming and Rush Street Interactive

Boom Entertainment CEO On The Game Developer And Tech Provider’s Future: Are More Investment Deals On The Horizon?

Boom Entertainment will be selective about its investors and partners, CEO and Co-founder Stephen A. Murphy told Online Poker Report yesterday. In many cases, these are one and the same, as it has been soliciting strategic investments from online gambling companies in return for supplying game development and tech services.

Boom recently reached such agreements with investors Golden Nugget Online Gaming (GNOG) and Rush Street Interactive (RSI).

These announcements were part of a larger flurry of news. Boom revealed its deal with GNOG on Aug. 16, but the latter had just made a major announcement of its own a week before. DraftKings plans to acquire the online gambling operator in a $1.6 billion all-stock deal.

OPR asked Murphy about how that impacts the deal, as well as some other topics. Here’s what he had to say, as Boom’s plans for its real-money online casino game launch inch closer to fruition:

OPR: Congratulations on GNOG and RSI. Will there be more announcements like that?

Murphy: Boom will be strategically adding new partners in the coming months to further our distribution of premium sports betting and casino gaming content. We are not necessarily looking to work with everyone, though. We are aiming to find a few strategic partners that we can develop a deep relationship with, and utilize our technology and gaming expertise to fuel their success.

Will DraftKings acquiring GNOG create an issue with your agreement?

We are excited to work with GNOG and DraftKings. Our agreement remains in effect and we are excited to work with the new entity. With two of the biggest brands in sports and casino joining together, we are excited to partner with them and provide best-in-class, premium and differentiated content. We’re reimagining what sports betting should look like, and this is a premier partner to showcase our products.

In the case of RSI, its partnership with you seemed to be a way to avoid being taken over. Then it became the CT Lottery online sports betting partner. So it looks like working with you will mainly enable it to be autonomous. What do you think?

I don’t want to speculate on the ambitions of our partners (in terms of remaining autonomous or not), but we are very excited and bullish by the partners we have and the partners we will add. They are smart operators who know the value of game differentiation and technology, and we believe they will be successful in the long-term.

When you say 3 million US sports fans have played Boom products during the past three years, is that active users? If so, you outpace the top three operators. Are these real money games, and how are you keeping players active?

We have had 3 million users across our free-to-play gaming products, with over 1 million active users on a monthly basis. These free-to-play products keep fans engaged and watching sports longer and more frequently. In addition, they also help casino and sportsbook partners better acquire new depositors, as specialized offers can be presented to the end user based on his or her prediction history and interests. Free-to-play gaming, if done right with a real strategy and investment, can be a major catalyst for growth.

- Heather Fletcher is the lead writer with OnlinePokerReport. She's a career journalist, with bylines in The New York Times, Adweek and other publications. Reach her at [email protected]
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