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FireKeepers Casino Hotel was among the Michigan tribal casinos that decided to create its own online gambling and sports betting brand, rather than partnering with an established operator. It made good on those plans with its launch today as Michigan‘s 13th online operator.
The state will permit the 14th and final operator to provide “internet casino gaming only, at this time,” according to the announcement from the Michigan Gaming Control Board (MGCB). That will presumably be Soaring Eagle, the only eligible casino operator that hasn’t yet launched.
MGCB said it authorized the retail casino owner, the Nottawaseppi Huron Band of Potawatomi Indians, as well as its platform provider partner, NYX Digital, to launch at noon. NYX is now a part of Scientific Games, which acquired it in 2017.
Henry Williams, MGCB’s Executive Director, noted in the press release:
“The tribe’s representatives provided key support for development of the laws signed in 2019 that allow federally recognized tribes in Michigan to seek licenses for internet casino gaming and online sports betting.”
In its own press release, FireKeepers Casino said it has enjoyed a dozen years of success with its own brand. So far, its online casino offerings already include games:
For online sports bettors, there’s football, basketball, hockey, baseball, NASCAR, boxing, MMA, soccer, championship golf, championship tennis and futures wagering on upcoming championships in major sports.
“To celebrate the launch, FireKeepers has an awesome signup bonus combination. FireKeepers will match your first deposit, up to $500, AND offer a sports bet first match, also up to $500. Deposits and withdrawals can be made from user’s devices or at the FireKeepers Casino Cashier.”
Michigan launched its new iGaming market in January. The majority of brands were ready to launch from day one. Among those not present on launch day were the three tribal operators looking to launch under their own names: FireKeepers, Four Winds, and Soaring Eagle.
Four Winds was the first of these to throw its hat in the ring, having launched in February.
The state’s online casinos have already established a hierarchy, with BetMGM at the No. 1 spot every month.
In addition to the other members of the Big Three – DraftKings and FanDuel – Michigan is home about every major operator. The full list of casino brands looks like this:
Conspicuously absent from that list is Caesars Online Casino. However, it will soon find its way into the market through a rebranding of William Hill’s US operations, having taken over that company in April.