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FanDuel announced a deal with Evolution Gaming on Wednesday.
“We’re really excited to offer our loyal customers more live casino games,” said Jesse Chemtob, FanDuel’s general manager for casino products.” We see live casino as a key driver for continued online casino market growth in the US and FanDuel will now have access to Evolution’s entire live casino portfolio.”
These games provide players with a reasonable alternative to brick and mortar casino play. They use digital interfaces, like an online casino game. However, they replace the computerized random number generators with live streamed footage of real human dealers to provide a real casino experience.
There’s nothing surprising about the deal. FanDuel has been a subsidiary of Flutter Entertainment since 2017. Most of the other brands within the group already have relationships with Evolution, whether in the US or abroad. What’s more, when it comes to live dealer in the US, Evolution is essentially the only game in town.
Announcements of such deals have been a monthly occurrence of late. Live dealer games have risen in popularity as customers become more familiar with them. The shutdown of brick and mortar casinos in the spring and summer due to COVID-19 probably also helped introduce new players to the concept.
As mentioned, Evolution also has an effective monopoly on these products. The only other studio in the country at the moment is Ezugi‘s, in New Jersey. However, Evolution acquired this former competitor in 2018.
Evolution has reaped huge dividends from that position of advantage. Its stock value has roughly tripled over the past 12 months, and was barely affected by the March crash.
The first place you’ll see Evolution products in a FanDuel Online Casino is in Pennsylvania. That’s the only state where FanDuel currently operates a casino product under its own brand.
It will be the third operator in the Keystone State to offer live dealer products. Evolution’s long-awaited studio there opened just last month.
The others to have already struck agreements with Evolution are DraftKings and PointsBet. Additionally, BetMGM has such a deal lined up and should be launching in the state soon.
Like its long-time rival DraftKings, FanDuel has been expanding aggressively from daily fantasy sports into other verticals. Yet, while it has become a top tier online sportsbook, it has made somewhat slower progress than DraftKings in the casino space.
FanDuel will also introduce Evolution’s games in New Jersey. However, there it is not operating under its own brand for casino, but that of fellow Flutter subsidiary Betfair. It already offers live dealer games streamed from Ezugi’s studio, so the Evolution partnership will simply expand the selection.
FanDuel should be launching its online casino soon in West Virginia. However, Evolution has not announced whether it plans to open a studio there.
Conversely, it is already building one in Michigan, which hasn’t yet gone live. FanDuel should be among the first wave of sites to launch when the time comes, which could be as soon as the end of the month.