888 Inks Deal With WMS Gaming

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Pieces are definitely moving into place on the industry side of the online gambling market in the US – now legislators need to start catching up.

The latest deal to be inked: International online gambling powerhouse 888 Poker has reached an agreement with land-based gambling supplier WMS Gaming. While the full terms of the deal obviously aren’t public, the basic concept is that WMS will distribute 888’s platform to customers in the states.

Excerpt from the press release:

As one of the biggest suppliers of slots machines to hundreds of land based casinos in the US, this deal will enable WMS to offer an online product to all its customers utilising 888’s state of the art poker platform. By combining forces, WMS and 888 will provide an end-to-end solution that will enable land-based casino operators to leverage and aggregate their respective customer databases, aiming to build large-scale player pools.

WMS will market and distribute 888’s world-class online poker solution to land-based casino customers in venues in the United States, initially with a play-for-fun offering. The agreement will allow the launch of a real money offering immediately as either Federal or state based regulation is finalised and upon licensing by gaming authorities.

WMS slots and other games can be found on the floors of most major casinos in the US.

888 already has a partnership with Caesar’s, providing the software platform for international real-money poker at WSOP.com. It seems unlikely that this new agreement with WMS would have any impact on that existing relationship.

- Chris is the publisher of OnlinePokerReport.com. Grove also serves as a consultant to various stakeholders in the regulated market for online gambling in the United States.
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