Golden Nugget to shed SBTech platform for SG Digital

Golden Nugget, Scientific Games Add Sports Betting To US Online Gambling Alliance

This article may be outdated. Get the latest news on Industry here.

Golden Nugget has agreed to a sportsbook platform deal with Scientific Games (SG) as part of an expanded online gambling partnership in the US.

Under the new terms, Golden Nugget will use SG’s full OpenSports product suite and managed trading services from Don Best Sports. Deployment will start with mobile sports betting in New Jersey, with additional states included as they launch.

The agreement will eventually see Golden Nugget move off the SBTech platform entirely, as previously suggested following the supplier’s acquisition by DraftKings. The parties expect the switch to happen before next football season.

The expanded deal also includes an option to roll out OpenSports at retail locations in NJ, Mississippi, and Nevada

Golden Nugget and SG strengthen ties

Sports betting becomes another key cog in the existing relationship between Golden Nugget and Scientific Games.

The former will also continue to use the SG online casino platform and content aggregation system (OpenGaming) in New Jersey until 2024. That arrangement extends to Pennsylvania and, potentially, other states that legalize online gaming in the future.

“We have a long history with Scientific Games, and their technology is a cornerstone of our sports betting and iGaming strategy,” said Thomas Winter, SVP for online gaming for Golden Nugget.

“We’re thrilled to continue working with them to bring a consistent and best-in-class experience to our players across multiple products nationwide.”

Golden Nugget an online powerhouse

Golden Nugget operated the second largest New Jersey online casino brand in 2019 behind only Betfair/FanDuel, which also falls under its license.

That success, however, has not crossed over into sports betting.

Golden Nugget’s license generated just $550,000 in NJ sports betting revenue in January 2020 compared to a market-leading $21.2 million in online casino revenue.

Jordan Levin, group CEO for SG Digital, said: “Following Golden Nugget’s transition to our solutions, we look forward to launching Sports on top of our long-standing player account and iGaming relationship.”

Read the press release here.

- Brad has been covering the online gambling industry in Europe and the US for more than four years, most recently as the news editor at EGR Global.
Privacy Policy