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Poker Central today announced an exclusive partnership with an online poker site. It’s probably not one of the brands you’d expect.
The tournament provider and broadcaster based in Las Vegas has signed a deal with Global Poker, a leading sweepstakes gaming site out of Malta.
Under the terms of the deal, Global will act as the official online poker partner to Poker Central and sponsor many of its live events. The press release promises that the alliance “will provide fans a heightened poker viewing experience, both on-site and via streaming.”
Global Poker is currently available to players in 49 states, with Washington as the lone outlier.
Poker Central is a paid content and streaming platform that has become the go-to source for live poker coverage throughout the year.
It has held exclusive rights to broadcast portions of the World Series of Poker through its PokerGo service since 2017, having subsequently expanded its offerings with a number of proprietary and reintroduced events.
President Sampson Simmons called the partnership with Global Poker “a dream come true” for Poker Central.
“Our two companies share a common goal of making poker accessible to fans worldwide,” Simmons said, “and this partnership will allow both to advance that mission through live events and once-in-a-lifetime experiences.”
Among the live events Global will sponsor are:
The press release also cites “additional domestic and international marquee events” without elaboration. Those hosted inside the Poker Central studio at Aria will feature a new Global Poker Lounge for players on-site.
Despite being one of the few legal options for online poker players in the US, Global still lacks significant brand recognition.
It and other sweepstakes sites are made legal by the fact that users are not required to spend a penny to play on the site. Customers can alternatively request “Sweeps Coins” (the site’s digital currency) simply by sending the company a stamped envelope.
By removing “consideration” from the three-pronged test, such products no longer meet the statutory definition of gambling in most states.
As you might imagine, though, capturing the imagination of the poker-playing public can be a big hurdle for social gaming operators. This new deal with Poker Central should help Global in that regard, putting its logo in front of some of the world’s best players.
Here’s GM David Lyons on the tie-up:
“Given the prestige of Poker Central’s events, bringing our brands together feels like the next step in taking both partners to the next level. This partnership will not only promote the events, but offer countless opportunities to bring poker players and enthusiasts from all over the world into the action.”