Online casinos, sportsbooks surging in New Jersey

Golden Nugget Tops $15 Million In Another Record Month For NJ Online Gambling Revenue

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We’ve officially run out of superlatives to describe the relentless, unprecedented success of online gambling in New Jersey.

NJ online casinos and poker sites hauled in $41.1 million in combined revenue during September, setting a new record for the third consecutive month. That total has now crested $40 million in back-to-back reporting periods after surpassing $30 million for the first time in January of this year.

NJ online sportsbooks added another $29.4 million — also a record — to bring the combined internet win over $70 million across all verticals.

Data comes from the latest monthly report published by the NJ Division of Gaming Enforcement.

NJ online gambling highlights — September 2019

Here’s what stands out from the September numbers:

  • Total online casino/poker revenue of $41,138,257 topped the previous record set in August.
  • Standalone online casino revenue of $39,499,341 is also a new all-time record.
  • Revenue was up almost 60% compared to last September ($25.8 million).

As usual, Golden Nugget continues to set the pace for New Jersey’s digital industry. The market leader cleared another peak in September, recording a record of $15.6 million in revenue for the month. It has held the top spot since December 2016, and no competing operator has ever reached eight figures in any single month.

Resorts once again claimed the silver medal for September, booking a win of $8.9 million. That’s a significant month-to-month increase and a new personal best for its network too, though the gap between Resorts and the Nugget is still a vast chasm. Along with the bottom-feeding Ocean Resort, those two operators were the only ones that reported growth from August to September.

Borgata finished on the podium again, but its slight downward tick caused it to lose ground on the leaders. The Borgata/MGM network finished the month with $6.9 million in revenue across casino and poker segments, and it is having some difficulty establishing a foothold in sports betting too.

NJ online gambling revenue breakdown

Revenue / ∆ Monthly / ∆ Yearly:

  • Total: $41.1 million / +3.4% / +59.7%
  • Online casinos: $39.5 million / +3.6% / +63.6%
  • Online poker sites: $1.6 million / -0.9% / +1.8%

It feels like we write the same thing month after month after month.

Online casinos continue to churn out record reports on the regular, surging well over 60% in the past year alone. September was the second consecutive month with more than $40 million in combined casino/poker revenue, seemingly setting a new baseline for the market.

Look how the pace of growth has accelerated in recent years:

  • Launch: November 2013
  • $10 million milestone: March 2015
  • $20 million milestone: January 2018
  • $30 million milestone: January 2019
  • $40 million milestone: August 2019

And then there’s NJ online poker, which has struggled to sustain itself for several years now. Although the segment did tick up a couple of percent in annual comparisons last month, the historical trend since launch doesn’t exactly paint a picture of profitability.

NJ online sports betting revenue

  • Total NJ sports betting: $37.9 million
  • Online sports betting: $29.4 million

How about some more records?

Regulated NJ sportsbooks took in more than $445 million in wagers in September, yielding a combined win of $37,883,375. As usual, the vast majority of that — about $375 million/$30 million — came from online and mobile channels. All of those numbers are best-ever numbers for the adolescent market.

Like the casino side, sports betting in NJ has a clear and longstanding leader. FanDuel Sportsbook dominates across all channels, responsible for almost $17 million of the total revenue on its own.

Read more about the NJ sports betting data on Legal Sports Report.

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Detailed numbers by operator/product

 Sept. 2019Aug. 2019∆ MonthlyAug. 2018∆ Yearly
Borgata poker$421,345$410,997+2.52%$399,978+5.34%
Borgata casino$6,537,908$6,723,342-2.76%$4,163,570+57.03%
Borgata overall$6,959,253$7,134,339-2.45%$4,563,548+52.50%
CZR poker$716,131$704,294+1.68%$671,315+6.68%
CZR Casino$3,230,520$4,261,070-24.19%$3,488,215-7.39%
CZR overall$3,946,651$4,965,364-20.52%$4,159,530-5.12%
Golden Nugget casino$15,643,806$14,986,416+4.39%$9,284,127+68.50%
Hard Rock casino$1,879,555$2,134,843-11.96%$648,801+189.70%
Ocean Resort casino$517,356$371,622+39.22%$323,906+59.72%
Resorts poker$501,440$593,040-15.45%$538,696-6.92%
Resorts casino$8,427,644$6,854,448+22.95%$2,891,085+191.50%
Resorts overall$8,929,084$7,447,488+19.89%$3,429,781+160.34%
Trop casino$3,262,552$4,061,515-19.67%$3,342,768-2.40%
Total poker$1,638,916$1,708,331-4.06%$1,609,989+1.80%
Total casino$39,499,341$39,393,256+0.27%$23,818,566+65.83%
Total overall$41,138,257$41,101,587+0.09%$25,428,555+61.78%
- Eric is a reporter and writer covering regulated US gambling, sports betting, and DFS. He comes from a poker background, formerly on staff at PokerNews and the World Poker Tour.
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