We’ve officially run out of superlatives to describe the relentless, unprecedented success of online gambling in New Jersey.
NJ online casinos and poker sites hauled in $41.1 million in combined revenue during September, setting a new record for the third consecutive month. That total has now crested $40 million in back-to-back reporting periods after surpassing $30 million for the first time in January of this year.
NJ online sportsbooks added another $29.4 million — also a record — to bring the combined internet win over $70 million across all verticals.
Data comes from the latest monthly report published by the NJ Division of Gaming Enforcement.
Here’s what stands out from the September numbers:
As usual, Golden Nugget continues to set the pace for New Jersey’s digital industry. The market leader cleared another peak in September, recording a record of $15.6 million in revenue for the month. It has held the top spot since December 2016, and no competing operator has ever reached eight figures in any single month.
Resorts once again claimed the silver medal for September, booking a win of $8.9 million. That’s a significant month-to-month increase and a new personal best for its network too, though the gap between Resorts and the Nugget is still a vast chasm. Along with the bottom-feeding Ocean Resort, those two operators were the only ones that reported growth from August to September.
Borgata finished on the podium again, but its slight downward tick caused it to lose ground on the leaders. The Borgata/MGM network finished the month with $6.9 million in revenue across casino and poker segments, and it is having some difficulty establishing a foothold in sports betting too.
Revenue / ∆ Monthly / ∆ Yearly:
It feels like we write the same thing month after month after month.
Online casinos continue to churn out record reports on the regular, surging well over 60% in the past year alone. September was the second consecutive month with more than $40 million in combined casino/poker revenue, seemingly setting a new baseline for the market.
Look how the pace of growth has accelerated in recent years:
And then there’s NJ online poker, which has struggled to sustain itself for several years now. Although the segment did tick up a couple of percent in annual comparisons last month, the historical trend since launch doesn’t exactly paint a picture of profitability.
How about some more records?
Regulated NJ sportsbooks took in more than $445 million in wagers in September, yielding a combined win of $37,883,375. As usual, the vast majority of that — about $375 million/$30 million — came from online and mobile channels. All of those numbers are best-ever numbers for the adolescent market.
Like the casino side, sports betting in NJ has a clear and longstanding leader. FanDuel Sportsbook dominates across all channels, responsible for almost $17 million of the total revenue on its own.
Read more about the NJ sports betting data on Legal Sports Report.
|Sept. 2019||Aug. 2019||∆ Monthly||Aug. 2018||∆ Yearly|
|Golden Nugget casino||$15,643,806||$14,986,416||+4.39%||$9,284,127||+68.50%|
|Hard Rock casino||$1,879,555||$2,134,843||-11.96%||$648,801||+189.70%|
|Ocean Resort casino||$517,356||$371,622||+39.22%||$323,906||+59.72%|