The lucky streak for online gambling operators in New Jersey is unrelenting.
Legal NJ online casinos combined to earn $39.3 million in July revenue, a new all-time record for the market. Online sportsbooks added another $13.9 million to bring the total well past $50 million across all verticals.
Data comes from the latest monthly report published by the NJ Division of Gaming Enforcement.
As big as they are, these numbers come as no real shock. The state’s online casinos have shown sharp growth since the launch of NJ sports betting last year, up over 50% annually.
Here’s what stands out from the July data:
Here’s another unsurprising takeaway: Golden Nugget is the captain of the ship.
It hauled in a record $14.9 million in July, extending its streak of first-place finishes to 32 consecutive months. Revenue from the Nugget’s online casino rivals that of its brick-and-mortar property in the Marina district.
Although Resorts held on to second place with a win of $6.9 million, its cushion has all but vanished. Third-place Borgata also set a new personal best in July with $6.4 million in revenue across its network.
Revenue / ∆ Monthly (normalized) / ∆ Yearly:
There is no precedent for the industry’s trajectory.
NJ online gambling revenue had leveled off around the $20 million plateau 18 months ago, seemingly approaching its ceiling. The addition of legal sports betting in mid-2018, however, coincides with a remarkable surge.
Monthly casino revenue climbed past $30 million by the first of this year, and it’s already brushing up against $40 million just seven months later.
NJ online poker sites, on the other hand, are not realizing the same benefits of cross-play so far. While July revenue was up a tad month-to-month, poker is still flat at best across most historical comparisons.
NJ sportsbooks wrote more than $250 million in tickets for the month, setting new July record for the US. Numbers from Nevada won’t be out for a couple weeks, but it has never before posted a July report with more than $244.6 million in handle.
Even more noticeably than usual, the internet accounted for the lion’s share of the haul in New Jersey. Online sports betting drove 84.8% of the total wagering and 77.8% of the revenue for the month.
Read more about the NJ sports betting numbers on Legal Sports Report.
|July 2019||June 2019 (+1 day)||∆ Monthly||July 2018||∆ Yearly|
|Golden Nugget casino||$14,895,411||$14,052,730||+6.00%||$9,328,814||+59.67%|
|Hard Rock casino||$1,903,443||$2,501,053||-23.89%||$329,650||+477.41%|
|Ocean Resort casino||$382,483||$368,683||+3.74%||$249,805||+53.11%|