To say that the New Jersey online casino market is doing well right now is a pretty big understatement.
The state generated over $39 million in revenue in March, a record for the state by more than $5 million. That’s not a typo.
Online gambling’s growth appears to be hypercharged by the growth (and presence) of NJ sports betting, allowing companies to cross-sell sports bettors to casino games. Just over a year ago, revenue was almost half of what it is now; NJ online sports betting only launched in August.
Some highlights for March:
- Online gambling revenue of $ 39,134,380 is the highest for any month since launch.
- After revenue never surpassed $30 million for a month before 2019, revenue has now been above that mark in every month this year.
- Standalone online casino revenue of $ 37,230,590 is more than any month in NJ history even when you combine it with online poker.
- Combined revenue was up 53 percent compared to last February ($25.6 million).
Other March 2019 highlights in NJ
- The gap gets even wider between casinos under the license of Golden Nugget and its competitors. Golden Nugget generated $14 million in revenue, its best month ever. No other casino has ever hit eight figures.
- Resorts — thanks in large part to the increased presence of DraftKings casino — is far and away the No. 2 licensee right now. It nearly hit $8.5 million in revenue, its best month ever, and well ahead of the rest of the field, as well.
- Online poker is not coming along for the ride. Despite hitting $1.9 million, poker revenue is still down from March of last year.
- Including online sports betting, the internet was responsible for about $70 million in revenue. The state had never even seen $50 million from all online gambling, previously.
NJ online gambling revenue breakdown
Revenue / month-over-month change (normalized for three fewer days in March / year-over-year change:
- Total: $39.1 million / +11.3% / +53%
- Online casinos: $37.2 million / +12.3% / +57.7%
- Online poker sites: $1.9 million / -5% / -3.2%
NJ online sports betting revenue
- Total NJ sports betting: $32 million
- Online sports betting: $13.3 million
NJ online sports betting platforms won $13.3 million in March, primarily driven by March Madness betting.
Get more on the NJ sports betting numbers on Legal Sports Report.
NJ online gambling winners and losers
- Borgata (Borgata, MGM, Pala, partypoker NJ): A rising tide lifts all boats, and Borgata is no exception. Overall revenue eclipsed $5.4 million, the best month on record for the casinos and poker rooms under the Borgata license. Total revenue — as well as growth of almost 20% year over year — puts it in third place among all operators.
- Caesars (888, Caesars, Harrah’s, WSOP NJ): Caesars has been going through a growth spurt of late. After months under $4 million in revenue, the Caesars casinos and poker rooms hit $5 million for the first time ever.
- Golden Nugget (Betfair online casino, Golden Nugget, SugarHouse): Again, nothing is stopping Golden Nugget and its formidable online casino lineup. In November of 2018, revenue was just over $9 million; now $10 million seems to be the new floor, and a floor that could be raised already. Last March clocked in at $8.6 million.
- Hard Rock (Hard Rock): Hard Rock is stuck in neutral, with about $1.6 million in revenue for the third straight month. The online casino is still the newest on the market, but its inability to grow in a robust and super-charged market has to be a bit worrisome.
- Ocean Resort (Ocean Resort): Ocean Resort continues to bring up the rear among all licensees, with about half a million in revenue and its worst month in 2019.
- Resorts AC (DraftKings, Mohegan Sun, PokerStars NJ, Resorts): Four months ago, Resorts was at about $3.5 million in revenue in a month. Now, it’s about $5 million past that in March. That’s likely due to the rise of DraftKings online casino, as well as cross-sell for PokerStars and Resorts from sports to casino.
- Tropicana (Tropicana, Virgin): Tropicana saw no growth year over and came in second to last among all operators. Not coincidentally, it doesn’t have an online sportsbook up and running in parallel.
Detailed numbers by operator/product
The full report is available here
This story initially implied that FanDuel and Betfair are under the Resorts license. DraftKings is under the Resorts license, while Golden Nugget is the home for the Betfair brand. OPR regrets the error.