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Massachusetts Provides The Roadmap For Expanding Gambling The Right Way

Posted on May 2, 2019 05:00 PDT
Massachussetts casino roadmap 2019

Casino gambling has taken the state of Massachusetts on a rollercoaster ride since it joined the ranks of casino states back in 2011. Suffice it to say, Massachusetts’ foray into casino gambling hasn’t produced many dull moments.

First there was the failed 2014 repeal referendum. 

There’s the ongoing investigation of Wynn Resorts stemming from alleged sexual assaults by former CEO Steve Wynn.

And the on-again off-again First Light tribal casino.

Throw in a handful of active lawsuits; accusations of malfeasance by the Massachusetts Gaming Commission that resulted in MGC chairman Stephen Crosby’s resignation in September 2018;, and underwhelming revenue at MGM Springfield, and it’s easy to see why headline readers would conclude gambling expansion has been a nightmare in the Bay State.

But that’s not the entire story of gambling in Massachusetts. Hiding among the perceived disappointments and controversies are a number of success stories.

Update on the Massachusetts Model

Massachusetts has taken a unique approach to gambling expansion.

The “Massachusetts Model” views gambling revenue as a single piece of a larger puzzle. The ultimate goal is two-fold: to maximize the economic benefits and mitigate the social harms of casino gambling.

Massachusetts developed a three-prong approach to find the right balance:

  1. Researching the economic and social impacts of expanded gambling
  2. Local community investment and reinvestment
  3. Comprehensive approach to problem gambling

Massachusetts is on the cutting edge of gambling research

Massachusetts started collecting data and information before the ink was dry on its gaming law. The state collected pre-casino data on bankruptcies, problem gambling, crime, traffic, and more that can be compared with post-casino data. No other gaming state possessed that type of data.

Here is some reporting on the research that’s been carried out in Plainville, MA and the surrounding area:

The research being carried out by the University of Massachusetts Amherst School of Public Health & Health Sciences. The multi-year project is known as Social and Economic Impacts of Gambling in Massachusetts (SEIGMA).

SEIGMA researchers routinely updates the regulators on their ongoing findings during MGC hearings.

Plainridge Casino is bearing fruit for the town

Before being considered for a casino license, a company’s proposal had to meet stringent requirements in size and scope. Being approved for one of three licenses required winning over the local community and putting forth the best proposal in the region.

In so doing, local communities were able to negotiate with the casino on everything from revenue sharing to infrastructure investment. on top of the stipends for host communities that were written into the law.

Once again, we can zoom in on Plainville to see if the state has been able to make good on its promises to local communities.

Residents of Plainville can now see, with their own eyes, the benefits of the racino they approved back in 2014.

The town recently put the finishing touches on a $34 million Town Hall and Public Safety Building complex that was entirely paid for by tax revenue from Plainridge Park Casino.

Local press summed up the impact perfectly:

“Plainridge Park Casino in Plainville has brought revenue, employment and spending, though no measurable increase in people seeking treatment for problem gambling, personal bankruptcy filings, divorce and separations or suicides.”

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Responsible gaming pilot programs are making a difference

Massachusetts has implemented two cutting-edge pilot programs to help combat problem gambling: PlayMyWay and GameSense.

PlayMyWay is a precommitment program that allows gamblers to set a daily, weekly, or monthly budget. During play, they receive notifications when they reach 50 percent, 75 percent and 100 percent of their allotted budgets. At that point, the machine will ask them if they wish to continue gambling.

GameSense is an on-site outreach program that offers “judgment-free gambling education to help patrons make informed, responsible decisions about when to gamble, when to stop, and how much to spend.”

The jury is still out on the efficacy of PlayMyWay, but GameSense is having the desired effect on the market.

A recent article from Statehouse News Service noted that after attending a GameSense training session, an MGM host referred a “top-tier player” for problem gambling help.

“Honestly, I cried,” Amy Gabrilla, a senior advisor with the commission’s GameSense program told the Gaming Commission. “Never in my 22 years in this business would I have ever believed that an executive host — a guy who lives off getting people to play, that’s his business — was willing to drop off one of his best accounts to me because he felt it was the right thing to do.”

The article goes on to say that “10 of the last 15 people who have added themselves to the state’s voluntary gaming exclusion list did so after an MGM Springfield staff member referred them to GameSense.”

Steve Ruddock
- Steve covers nearly every angle of online poker in his job as a full-time freelance poker writer. His primary focus for OPR is the developing legal and legislative picture for regulated US online poker and gambling.
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