The winter chill blanketing the northeast has brought a veritable blizzard of cash to online casinos in New Jersey.
NJ online gambling revenue soared to a new monthly high in January, clearing $30 million for the first time — and with ease. Revenue exceeded $33 million, in fact, surpassing the previous record (set last month) by more than $3.5 million.
Some highlights for January include:
- Online gambling revenue of $33,594,391 is the most for any month since launch.
- Standalone online casino revenue of $31,711,501 is also a record, more than the combined total for any previous month.
- Total revenue, including online poker, surpassed $25 million for the fifth consecutive month (and six of the last seven).
- Combined revenue was up 53 percent when compared to last January ($22 million).
Other January 2019 highlights
- Golden Nugget continues to fortify its position as the market leader. After posting the first-ever $10 million month in December, it responded with a massive win of more than $12 million January.
- Resorts became the first competing operator to exceed $6 million for a single month. Moving from fourth place into second during this reporting period, the revenue gap below Resorts was nearly $2 million in January.
- DraftKings Casino is likely the responsible party behind those gains on Resorts’ bottom line. It went live as a blackjack platform in January, then quickly expanded into a full-service online casino.
- Online poker, by contrast, continues to struggle for liquidity. NJ online poker sites generated about $1.9 million in January revenue, off a few points over the last year.
- Including NJ online sports betting, the internet was responsible for more than $49 million in revenue — about 21 percent of the total ($230 million) for the state’s gambling industry.
NJ online gambling revenue breakdown
Revenue / month-over-month change / year-over-year change:
- Total: $33.6 million / +15.8% / +53.0%
- Online casinos: $31.7 million / +16.4% / +58.5%
- Online poker sites: $1.9 million / +6.7% / -3.5%
What a month. Those tracking the numbers have become accustomed to regular records during this recent stretch, but January’s report is objectively outstanding.
NJ online casinos are thriving in the market, generating revenue approaching $32 million for the month. For comparison, that’s almost 10 percent more than the total online gambling revenue for December — a record month for only a month.
Online poker, meanwhile, has now posted modest gains for two consecutive months. While it’s not much to write home about, at least those numbers are finally trending in the right direction. Revenue is not terribly far off the lifetime high of about $2.6 million, but it’s still down a touch compared to last January.
NJ online sports betting revenue
- Total NJ sports betting: $18.8 million
- Online sports betting: $15.5 million
Bettors in New Jersey wagered a total of $385 million during January, with almost $305 million of that conducted via online/mobile platforms. NJ online sports betting revenue came to $15,529,274, representing about 82 percent of the market total for the month.
Get more insight on the NJ sports betting numbers on Legal Sports Report.
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NJ online gambling winners and losers
In alphabetical order, by license holder:
- Borgata (Borgata, MGM, Pala, partypoker NJ): Borgata was the first online casino not named Golden Nugget to reach $5 million in a single month (December 2018) — and the only one that saw a revenue decline in January. It won $4,253,991 (-8%) on the casino side and another $488,505 (+11%) via its two online poker sites.
- Caesars (888, Caesars, Harrah’s, WSOP NJ): There’s not much to discuss here, as numbers for the Caesars network were almost dead flat for the month. Its two online casinos generated $3,850,768 in revenue, and the two poker sites contributed another $724,895 to the cause.
- Golden Nugget (Betfair, Golden Nugget, SugarHouse): The fact that Golden Nugget dominated once again is hardly a surprise, but the gap it has opened up is truly remarkable. Its January revenue of $12,180,039 was almost twice as much as any competitor, nearly 40 percent of the market total.
- Hard Rock (Hard Rock): Having just opened its virtual (and actual) doors in June, the new kid is still growing into its skin. Hard Rock generated $1,623,107 in January revenue, its best month since launch. Its revenue has increased for each reporting period, in fact.
- Ocean Resort (Ocean Resort): Ocean Resort only lagged behind Hard Rock by about a month in entering the online market, but it’s having some trouble establishing its brand amid another pending sale. Its January revenue of $530,816 brings up the rear for the industry.
- Resorts AC (DraftKings, Mohegan Sun, PokerStars NJ, Resorts): Resorts gets the award for most-improved report this month. It posted an online casino win of $6,446,599 in January, putting it comfortably in second place in the market. That number is up almost half over December’s tally. On the poker side, PokerStars NJ revenue increased about 13 percent for the month to $669,490.
- Tropicana (Tropicana, Virgin): Tropicana has spent the last few years hovering between $3 million and $4 million in monthly revenue, where it still sits. Its two online casinos generated $3,495,671 in January revenue, up about 10 percent from December.
Detailed numbers by operator/product
| ||Jan. 2019||Dec. 2018||+/- month over month||Jan. 2018||+/- year over year
|Golden Nugget casino||$12,180,039||$10,178,563||+19.66%||$7,299,815||+66.85%
|Hard Rock casino||$1,623,107||$1,322,747||+22.71%||$-||N/A
|Ocean Resort casino||$530,816||$478,717||+10.88%||$-||N/A
The full report is available here.