DraftKings‘ expansion into online casino games continues at a rapid pace, with several more games added to the sportsbook product in New Jersey as of today.
The slot machine selection pales in comparison to most operators in NJ, some of whom feature hundreds of titles. Unlike other NJ online casinos, DraftKings’ games are baked directly into the sportsbook app.
DraftKings reports anecdotally that customer response to the blackjack product has been mostly positive. And the additions today do not represent the end of the company’s efforts.
“DraftKings is building a true one-stop destination for skin-in-the-game American sports fans. This is an early preview of our larger strategy to roll out iGaming products in early 2019,” said Matt Kalish, DraftKings co-founder and Chief Revenue Officer.
“As with our industry-leading DFS and Sportsbook products, customers can expect to see new product innovation, seamless integration with the full DraftKings platform, and amazing gameplay experience.”
DraftKings, of course, rose to prominence as the largest daily fantasy sports operator in the world. But its growth trajectory lies in other gambling verticals.
In NJ sports betting, it has been the early leader out of the gate, accounting for the most revenue of any of the online sports wagering operators in the state.
It hopes to soon offer online sports betting in West Virginia, and it offers land-based sportsbooks in both NJ and Mississippi.
It also likely has designs on online casinos in other markets as they open up. As of now, the only option would be Pennsylvania. DraftKings has not yet announced a partner in the Keystone State, but it may have an entry point at least for sports betting if not online casino games.