NJ online gambling market approaches $27 million

Another Month, Another Record For New Jersey Online Casino Revenue

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Editor’s note: New Jersey releases the gross revenue numbers for its regulated online poker sites and NJ online casinos each month, generally about two weeks after the close of the month.

New Jersey online gambling revenue in November reached a new high-water mark for a single month. Again.

Operators combined to earn just shy of $27 million across poker and casino platforms, inching past the previous record set a month prior. Online casino games alone accounted for more than $25 million of the November total.

Some other highlights from the month include:

  • Online gambling revenue of $26,944,073 represents the highest monthly total since launch, way back in 2013.
  • Standalone online casino revenue of $25,382,434 is also the most for any month, again topping October’s record.
  • Total revenue, including online poker, exceeded $20 million for the 21st consecutive month.
  • It’s time for a new measuring stick. Revenue also surpassed $25 million for the third consecutive month (and fourth out of the last five).
  • Combined revenue was up more than 30 percent compared to last November ($20.6 million).

Other November 2018 highlights

  • Golden Nugget continues to lap the field, though its lead shrunk for the first time in recent memory. Its revenue of $9,209,190 was actually down a touch from October, allowing the competition to narrow the gap. The pack is miles behind, though.
  • Borgata still represents the most immediate threat to the former’s throne, inching up to $4,795,354 in revenue for November. It’s been a few months since any competitor could claim even half as much revenue as Golden Nugget, so Borgata managing that feat provides some small cause for celebration.
  • Online poker revenue continues to diverge sharply from its online casino counterpart. While the latter is soaring to record highs, the former sunk to (another) record low in November. Even lower than October’s low — barely a million and a half in revenue.

Top-line numbers

Revenue / month-over-month change (normalized for extra day in November) / year-over-year change:

  • Overall: $26.9 million / +4.1% / +30.7%
  • Casino: $25.4 million / +4.5% / +35.0%
  • Poker: $1.56 million / -2.4% / -13.7%

It’s hard to overstate how successful NJ online casinos have become in their maturity. Both of those top two numbers are all-time monthly records, and there appears to be some ceiling left in the market.

And then there’s poker, which continues to trend toward zero. Online revenue came in at just $1,561,639 for November, the lowest of any month since the very first.

The three largest NJ online poker sites have each come down from their flagship fall series, with both PokerStars NJ and partypoker NJ showing month-to-month declines. The WSOP NJ/888 Poker network actually posted a small increase to retake the top spot, which it will likely hold as long as it remains the sole beneficiary of multi-state poker. It runs the only US poker sites showing any year-to-year growth (18 percent) whatsoever.

If things go according to plan, the launch of online poker in neighboring Pennsylvania will eventually move the needle in New Jersey, too. But the NJ online poker industry has to survive long enough to justify expanding those interstate compacts.

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Winners and losers

In alphabetical order, by license holder:

  • Borgata (BorgataMGM, Pala, partypoker): Although it finished in second place, Borgata had as good a month as any operator in the state. Its network revenue increased 13.5 percent to $4.8 million, just off its all-time record from July. Poker revenue was down a hair when normalized for the extra day.
  • Caesars (888, Caesars, Harrah’s, WSOP NJ): If slow and steady wins the race, Caesars is going in the right direction. Its revenue ($3,926,834) was up single-digit points across all verticals, with poker (+8.7 percent) actually representing something of a highlight.
  • Golden Nugget (BetfairGolden Nugget, SugarHouse): No surprise here, but Golden Nugget retains the gold medal once again with revenue exceeding $9.2 million. That’s actually a rare decrease from the month prior, where it looked like the market leader could be the first to reach eight figures. Maybe next month.
  • Hard Rock (Hard Rock): Hard Rock is now five-plus months into its digital operations and tracking steadily upward. It hit the seven-figure milestone for the first time in October revenue, increasing further to $1,314,597 for November.
  • Ocean Resort (Ocean Resort): Ocean is in the same, ahem, boat as Hard Rock, though its graph is not climbing as steeply upward in the early going. Its November revenue of $731,887 is still the smallest number on the board for now.
  • Resorts AC (Mohegan Sun, PokerStars NJ, Resorts): PokerStars posted the biggest month-to-month decline as its NJCOOP series concluded, but casino games saved the day. Network revenue was up about six percent, approaching $3.4 million for the month.
  • Tropicana (Tropicana, Virgin): Tropicana is part of that crowd that hovers around $3.5 million each month, and November was more of the same. It generated revenue just shy of $3.4 million — down about five percent for the month and up about the same for the year.

Incidentally, the numbers for NJ sports betting were also published on Wednesday, and they show a record amount of sports gambling during November, too — most of it online. DraftKings Sportsbook and FanDuel Sportsbook continue to lead the way there.

Detailed numbers by operator/product

 Nov. 2018Oct (+1 days)Difference month over monthNov. 2017Difference year over year
Borgata poker$393,746$393,950-0.05%$576,439-31.69%
Borgata casino$4,401,608$3,830,021+14.92%$3,691,299+19.24%
Borgata overall$4,795,354$4,223,971+13.53%$4,267,738+12.36%
Caesars poker$637,318$586,564+8.65%$539,897+18.04%
Caesars casino$3,289,516$3,195,521+2.94%$2,817,155+16.77%
Caesars overall$3,926,834$3,782,085+3.83%$3,357,052+16.97%
Golden Nugget casino$9,208,190$9,362,468-1.65%$6,193,991+48.66%
Hard Rock casino$1,314,597$984,021+33.59%$ -N/A
Ocean Resort casino$731,887$576,090+27.04%$ -N/A
Resorts poker$530,575$619,885-14.41%$693,463-23.49%
Resorts casino$3,042,452$2,756,373+10.38%$2,834,301+7.34%
Resorts overall$3,573,027$3,376,258+5.83%$3,527,764+1.28%
Trop casino$3,394,184$3,585,957-5.35%$ 3,263,671+4.00%
Total poker$1,561,639$1,600,399-2.42%$1,809,799-13.71%
Total casino$25,382,434$24,290,450+4.50%$18,800,417+35.01%
Total overall$26,944,073$25,890,850+4.07%$20,610,216+30.73%
- Eric is a reporter and writer covering regulated US gambling, sports betting, and DFS. He comes from a poker background, formerly on staff at PokerNews and the World Poker Tour.
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