Deal does not appear to directly promote NJ sportsbook

888 Casino NJ Sponsors NY Jets, As NFL Gets Involved With Online Gambling

888 NY Jets copy

The New York Jets now have a New Jersey online casino as a sponsor, as the NFL team has apparently inked a deal with 888 Casino.

What we know about the 888-Jets deal

So far, not much.

The deal was first reported by the New York Post and makes 888 a “proud sponsor of the NY Jets,” according to 888 NJ’s own home page.

It does not appear that direct promotion of the 888 Sportsbook — an online sports betting app and site in New Jersey — is included.

The Jets’ home game on Oct. 21 include this, according to the Jets website:

888 Gaming: Meet brand ambassadors and download the 888 Gaming app to be entered to win autographed Jets merchandise and other great prizes.

The deal comes after the NFL recently made its desired policy objectives from regulated sports betting known before the US Congress. New Jersey did little of what the NFL wants to see out of legal wagering.

Wait, not FanDuel?

The deal is more interesting when one considering the Jets and FanDuel have an arrangement as well — at least for daily fantasy sports. FanDuel Sportsbook is located on the same grounds as the team’s home games.

This is also promoted by the Jets at home games:

FanDuel: Visit the FanDuel tent pre-game and enter an exclusive contest for a chance to win free EY Coaches Club tickets, autographed jerseys and more!” Located between Lots E & F on the island.

Wait, an NFL team and an online casino?

NFL teams have already been looking to profit from advertising and sponsorship deals in the new world of legal sports betting, with both the Dallas Cowboys and Baltimore Ravens entering into agreements with casinos. MGM Resorts and the Detroit Lions had a deal previously.

The NFL had reportedly relaxed its rules to allow for more deals with casinos. But this agreement seems to push the envelope even farther.

It’s certainly the first time an NFL team has gotten directly involved with an NJ online casino, or any online gambling platform, for that matter.

And none of those previous deals involved sports betting in any way. While the deal technically appears to sponsor only the online casino, it’s hard to separate the 888 casino and the sportsbook. The latter is just a click away on 888’s NJ site.

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What’s it mean for the NFL moving forward?

If the Jets are doing it, one would imagine the other teams in the region — the New York Giants and Philadelphia Eagles — could as well.

There are eight total online sportsbooks in NJ currently, with more to come. Pennsylvania will have sports betting either later this year or early next, and New York could move forward with regulated wagering in 2019.

And that’s hardly the end of it. Sportsbooks should be live next month in Rhode Island, which is close to the home of the New England Patriots. The New Orleans Saints — in close proximity to a number of Mississippi casinos — could also be a potential entrant into the casino sponsorship business.

In any event, it’s hardly the last time an NFL team and a casino will team up in the foreseeable future.

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Dustin Gouker
- Dustin Gouker has been a sports journalist for more than 15 years, working as a reporter, editor and designer -- including stops at The Washington Post and the D.C. Examiner. He has played poker recreationally for his entire adult life and has written about poker since 2008.