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New Hampshire quietly rolled out its first online lottery products this week, making the Granite State the sixth state to offer draw and/or instant win lottery tickets via the internet.
“We have long viewed ourselves as a player-centric lottery,” said Charlie McIntyre, Executive Director of the New Hampshire Lottery. “Our focus in everything we do is how best to make our products entertaining and accessible to our customers by creating a strong and positive play experience. Launching iLottery is the critical next wave component in enhancing our players direct interaction with our games.”
To run its iLottery, New Hampshire selected NeoPollard Interactive, a turnkey online lottery solution active in several North American jurisdictions. NPI will provide the platform and manage several aspects of the NH online lottery for the state.
“We wanted to get it right and believe our choice of NeoPollard Interactive would best ensure a successful rollout and early adoption of the online lottery experience,” McIntyre said of the partnership with NPI. “NPI’s domestic and international experience in this space has demonstrated critical best practice technology and created an enhanced player experience in that online space.”
The NH online lottery begins its existence with a sparse selection of instant win and draw games. As was the case in other online lottery states, the list of games will grow over time.
The current lineup of instant win games are:
Customers can also purchase their Mega Millions and Powerball tickets online by selecting numbers, or with a quick pick option.
To purchase lottery tickets through the NH Lottery you must be 18 years of age and located inside the borders of New Hampshire.
You’ll also need to register an account through the NH Lottery.
Like other regulated markets, customers must submit to a player verification process that includes name, address, DOB, as well as the last four digits of your Social Security number. That information is a mandatory part of the age and id verification process.
It’s been over a year since the New Hampshire legislature authorized online lottery sales (legislation was passed in July 2017).
Along with Pennsylvania and Kentucky, New Hampshire is part of the second wave of online lottery states, and an iLottery first-mover in the Northeast.
Thus far, online lottery has been focused in the South and Midwest. NH is the first northeastern state to offer a full suite of online lottery products (New York and Maine offer online lottery subscription services).
But not all online lotteries are equal.
The chart below lists the online lottery products currently available, including subscription services.
|Draw||Instant Win||Keno||Subscription Service|