Editor’s note: New Jersey releases the gross revenue numbers for its regulated online poker sites and NJ online casinos each month, generally about two weeks after the close of the month.
The New Jersey online gambling industry continues its bull run, posting August numbers rivaling some of the best in NJ history. Operators combined to earn almost $25 million in revenue for the month across poker and casino platforms.
Some of the August highlights include:
- Online gambling revenue amounted to $24,804,558, the third-highest monthly total since inception.
- Total revenue exceeded $20 million for the 18th consecutive month.
- Online casino revenue alone exceeded $20 million for the eighth consecutive month.
- Total year-over-year revenue was up about 16.6 percent from last August ($21.3 million).
Other August 2018 highlights
- Golden Nugget continues to set the bar for the competition, recording more than $8 million in revenue for the sixth consecutive month. Its bottom-line number was $8,172,508 for August.
- Competing operators continue to flirt with the $5 million milestone, but to date, nobody else has managed to reach that mark. Borgata was once again the closest in August with just under $4.7 million in revenue.
- Caesars continues to reap the benefits of multi-state poker. The WSOP / 888 Poker network moved into the market lead following expansion in May, and its $725,020 in August revenue was the most for any online poker operator.
- The new guys are still bringing up the rear. Ocean Resort Casino and Hard Rock AC are the most recent entries into the market, combining for about $865,000 in August revenue. Ocean is at the very bottom of the totem pole for now.
Top line numbers
Revenue / month-over-month change (normalized for extra day in June) / year-over-year change
- Overall: $24.8 million / -4.2% / +16.6%
- Casino: $23 million / -4.4% / +19.8%
- Poker: $1.8 million / -1.77% / -12.8%
Don’t be too concerned by those minus signs; the industry appears quite healthy overall.
Online poker revenue was down a bit from last month, however, and the year-over-year trend is worryingly red. Caesars is once again the only operator that can post YoY revenue increases, with the vertical down close to 13 percent as a whole. Both PokerStars NJ (-21 percent) and the Borgata network (-32 percent) were well off their numbers from a year ago.
Online casino revenue, on the other hand, continues to do what it’s been doing for many months in a row. Revenue approached $25 million in August, a YoY increase of nearly 20 percent.
The overall numbers are wildly impressive once again. Even factoring in the struggling poker vertical, total revenue is still up 16.6 percent from last year.
Winners and losers
In alphabetical order, by license holder:
- Borgata (Borgata, PartyPoker, Pala, MGM): Borgata continues to rebound from a strangely sluggish June, posting YOY growth of about eight percent for online casino games. Online poker revenue is down about a third, however, putting the Borgata network in last place in the market.
- Caesars (888, Caesars, Harrah’s, WSOP): Caesars is once again the only operator that showed YoY growth (18.8 percent) in the sparse online poker market. Its casino product is struggling mightily, though, down about 28 percent from last year and nine percent from last month. Still, $3.5 million in total August revenue is nothing to sneeze at.
- Golden Nugget (Golden Nugget, Betfair, SugarHouse): No surprise here, as Golden Nugget continues to lap the field. Its August revenue represented just about a third of the total for the state. That being said, the Nugget did post the largest month-to-month decline of about 12 percent on the heels of its record-setting July.
- Hard Rock (Hard Rock): August was the second full month of operation for Hard Rock’s online casino platform, so it’s too soon to tell how it will fare in the market. Early growth is no surprise, with $481,803 in revenue representing a 46 percent increase from its first month online.
- Ocean Resort (Ocean Resort): Like its neighbor on the Boardwalk, Ocean Resort is brand new to the NJ online gambling industry. It collected $385,802 in August revenue, up almost 55 percent from its July debut.
- Resorts AC (Resorts, Mohegan Sun, PokerStars NJ): Resorts has been steadily climbing into a competitive position in the marketplace. It is one of two established NJ operators that posted month-to-month gains, with $4.03 million in revenue putting it just behind Borgata for the silver medal. Online poker revenue within the Resorts network was almost dead flat compared to July.
- Tropicana (Tropicana, Virgin): Tropicana is the other long-standing NJ operator that showed growth between July and August. Its revenue of $3.6 million puts it about on par with Caesars, though the two are trending in opposite directions. Tropicana’s revenue was up 7.3 percent for the month.
Detailed numbers by operator / product
| ||Aug. 2018||July (same days)||Difference month over month (Normalized)||Aug. 2017||Difference year over year
|Golden Nugget casino||$8,172,508||$9,328,814||-12.39%||$5,190,954||+57.44%
|Hard Rock casino||$481,803||$329,650||+46.16%||N/A||N/A
|Ocean Resort casino||$385,802||$249,805||+54.44%||N/A||N/A