Parx Casino Ramps Up Deal For Pennsylvania Online Gambling, Sports Betting With GAN

Parx Casino and GAN have broadened and extended a multi-year agreement first announced in March 2015.

In a press release issued Monday, the two sides confirm they have “executed a material contract to offer sports betting in both the retail and online channels in the Commonwealth of Pennsylvania.”

The release also notes the two companies have decided to continue their online gambling partnership. Parx identified GAN as the provider in its recent petition to the Pennsylvania Gaming Control Board (PGCB).

Here’s John Dixon, CTO for the parent company of Parx:

“GAN has ably demonstrated it abilities with both its overall Platform and its integration capability for existing major clients. By leveraging GAN’s Platform, Parx Casino will have the opportunity to launch retail and online Regulated Sports betting together with online Gaming in Pennsylvania later this year, subject to the regulatory approval of the PGCB.”

GAN facilitates ‘master account’ for Parx

The deal is a major development for GAN, as Parx will provide the location for its first retail sportsbook.

With GAN acting as the sole provider for both online casino and sports betting, patrons will use a single ‘Parx Account’ for wagering. Customers will be able to play online casino games and place sports bets, both online and in-person, from funds housed in a unified online wallet.

Here’s Jeff Berman, GAN’s chief commercial officer:

“Following the execution of this extension and amendment, GAN now offers clients a Platform equipped with multiple options for integrated Sports betting to be launched seamlessly alongside GAN’s market-leading Internet casino product. We welcome the opportunity to deliver Sports betting in the retail channel, as well as online, through GAN’s unique Platform containing patented technology.”

PA partnership picture coming into focus

To date, nine casinos have applied for an online gaming license:

1. Parx
2. Mount Airy
3. Sands Bethlehem
4. Hollywood Casino
5. Valley Forge
6. Harrah’s Philadelphia
7. Rivers Casino
8. Sugarhouse Casino
9. Stadium Casino

Of the nine, only four partnerships are confirmed to be in place:

1. Parx – GAN
2. Rivers – Rush Street Interactive
3. SugarHouse – Rush Street Interactive
4. Valley Forge – GVC (pending finalization of sale to Boyd Gaming)

Further, the following partnerships are rumored to be in place:

Stadium Casino

One of Parx’s two parent companies, Greenwood Racing, is part owner of the forthcoming Philadelphia Live! casino. As such, GAN is a logical fit as the stadium casino’s online gaming platform provider.

Mount Airy

Mount Airy has had a partnership with 888 for several years. There’s no indication the deal has expired, considering Mount Airy website still advertises 888 Casino.

Harrah’s Philadelphia

Like Mount Airy, Harrah’s is expected to partner with 888 in Pennsylvania. Harrah’s parent company, Caesars is already partnered with the European supplier in NJ and Nevada.

Hollywood Casino

The rumor mill has linked owner Penn National Gaming with Scientific Games/NYX.

Free agents?

At least two other companies have applied for iGaming operator licenses, which would allow them to partner with a Pennsylvania land-based casino:

1. IGT
2. The Stars Group

It’s unclear if either company has secured a casino partner at this point in time.