WSOP and 888 take over from PokerStars in NJ online poker

Caesars Is The New Top Dog In The NJ Online Poker Market

This article may be outdated. Get the latest news on New Jersey here.

The addition of New Jersey to the existing multistate online poker network of Delaware and Nevada has already altered the online poker landscape in the Garden State one month in.

The new tri-state player pool has sent PokerStars NJ out of the top spot for the first time since April 2016 — PokerStars’ first full month in the market — and propelled Caesars to the top of the monthly revenue charts for first time in the nearly five-year history of NJ online poker sites.

That’s not too surprising, considering Caesars is the sole operator in Delaware and Nevada, making it the sole beneficiary of interstate online poker.

The end of an era

Prior to New Jersey’s entrance into the Multi State Internet Gaming Association (MSIGA), the online poker market was relatively stable.

PokerStars was the clear market leader in terms of revenue. And outside of a single month, Borgata was the number two site, with Caesars bringing up the rear.

All of that went out the window in May, thanks to the launch of interstate player pooling on the first of the month.

As seen in the chart below, Caesars’ online poker sites (WSOP NJ, WSOP Nevada and 888 Poker) not only shot past Borgata, they inched ahead of PokerStars NJ.

A deeper dive into May’s revenue numbers

As was the case with revenue, interstate online poker increased Caesars’ market share significantly. Caesars’ share of online poker revenue jumped from 35 percent in April to 44 percent in May.

Interestingly, as the chart above clearly shows, the network is poaching most of its new players from Borgata. PokerStars’ May revenue and market share is in line with its recent and historical numbers.

The implication is pretty clear: New Jersey online poker players see the 888 and PartyPoker NJ platforms and rewards programs as relative equals. As such, players are going to place a greater importance on overall traffic numbers when choosing between the two sites.

On the other hand, players seem to prefer certain aspects of PokerStars to 888. PokerStars is retaining its players and revenue share, even though it cannot compete with 888’s traffic numbers.

That should trouble PartyPoker, as well as 888.

Here’s why:

  • The PartyPoker network is on its way to irrelevancy barring a major shakeup.
  • PokerStars is going to vault right back into the No. 1 spot if and when Pennsylvania joins the MSIGA.

Bottom line on NJ online poker

It’s still early in the process, and the ongoing World Series of Poker in Nevada is going to make it difficult to draw conclusions from June’s or July’s revenue reports.

But based on May’s numbers, PokerStars and the Caesars network seem to be the two alphas that will fight for US online poker supremacy.

- Steve covers nearly every angle of online poker in his job as a full-time freelance poker writer. His primary focus for OPR is the developing legal and legislative picture for regulated US online poker and gambling.
Privacy Policy