The new tri-state player pool has sent PokerStars NJ out of the top spot for the first time since April 2016 — PokerStars’ first full month in the market — and propelled Caesars to the top of the monthly revenue charts for first time in the nearly five-year history of NJ online poker sites.
That’s not too surprising, considering Caesars is the sole operator in Delaware and Nevada, making it the sole beneficiary of interstate online poker.
Prior to New Jersey’s entrance into the Multi State Internet Gaming Association (MSIGA), the online poker market was relatively stable.
PokerStars was the clear market leader in terms of revenue. And outside of a single month, Borgata was the number two site, with Caesars bringing up the rear.
All of that went out the window in May, thanks to the launch of interstate player pooling on the first of the month.
As was the case with revenue, interstate online poker increased Caesars’ market share significantly. Caesars’ share of online poker revenue jumped from 35 percent in April to 44 percent in May.
Interestingly, as the chart above clearly shows, the WSOP.com/888 network is poaching most of its new players from Borgata. PokerStars’ May revenue and market share is in line with its recent and historical numbers.
The implication is pretty clear: New Jersey online poker players see the 888 and PartyPoker NJ platforms and rewards programs as relative equals. As such, players are going to place a greater importance on overall traffic numbers when choosing between the two sites.
On the other hand, players seem to prefer certain aspects of PokerStars to 888. PokerStars is retaining its players and revenue share, even though it cannot compete with 888’s traffic numbers.
That should trouble PartyPoker, as well as 888.
It’s still early in the process, and the ongoing World Series of Poker in Nevada is going to make it difficult to draw conclusions from June’s or July’s revenue reports.
But based on May’s numbers, PokerStars and the Caesars network seem to be the two alphas that will fight for US online poker supremacy.