Editor’s note: New Jersey releases the gross revenue numbers for its regulated online poker sites and NJ online casinos each month, generally about two weeks after the close of the month.
New Jersey online casinos put up another strong month, with the second-best revenue mark in the industry’s history in May. But online NJ sports betting is on the way as well, after the US Supreme Court paved the way for states to legalize it.
Online casino and poker generated $24.3 million in the month, trailing only March’s $25.6 million figure earlier this year. Other notable information from the state’s online gambling report:
- Revenue surpassed $23 million in three straight months. Previously, the industry hadn’t generated more than $22 million in any month.
- Year over year, revenue was up more than $3 million.
- For 15 months straight, combined online casino and poker revenue has topped $20 million in NJ.
- Lifetime online gambling revenue in the state is still on pace to hit $1 billion by the end of the year.
Other May 2018 highlights
- Golden Nugget still all alone at the top. Other operators are doing better as well, but no one is even in spitting distance of GN, which surpassed $8 million in revenue for the third straight year.
- Two others over $4 million. Both Caesars and Borgata eclipsed $4 million. It’s the second time that’s happened in a month, the other time coming in that huge March.
- How is poker faring? We have our first month of multistate poker for WSOP/888 in NJ, Nevada and Delaware in the books. And not shockingly we saw those sites, under the Caesars umbrella, take over the lead in revenue.
Top line numbers
Revenue / month-over-month change (normalized for extra day in May) / year-over-year change
- Overall: $24.3 million / +2.2% / +15.3%
- Casino: $22.3 million / +1.9% / +18%
- Poker: $1.9 million / +6% / -9%
Poker clocked in at $1.9 million, and that was up from April but down quite a bit year over year. So the WSOP’s increased liquidity and more interest in NJ probably helped the bottom line to some extent. But it also seems like it probably cannibalized some of the action at other networks.
Casino has none of the worries of poker. Growth continues at a steady clip, up 18 percent from May 2017. The $22.3 million from casino alone would have been a record for total online gambling revenue (poker included) just a few short months ago.
Overall, there’s no slowing down the market. And NJ sports betting appears like it will be added to the mix starting next month, once the new law kicks in for online wagering. Anyway, there’s little not to like from this month’s numbers even without that development.
Winners and losers
In alphabetical order, by license holder:
- Borgata (Borgata, PartyPoker, Pala, MGM): Borgata was flat month over month, but it’s way ahead of where it was last year. The total of $4.6 million is 31 percent better than May 2017 ($3.5 million). Borgata poker is now a distant third, way behind PokerStars and WSOP/888, down 30 percent YoY and 14 percent MoM.
- Caesars (888, Caesars, Harrah’s, WSOP): The good news here is poker. In April, revenue clocked in at $450,000. Now, in the first month of interstate player pooling, the poker product is now the leader in the state, over $770,000. Casino was also up both over last month and last year, with $3.3 million in revenue. That’s almost ahead of Tropicana’s revenue on its own, although the Trop has no poker.
- Golden Nugget (Golden Nugget, Betfair, SugarHouse): GN has been over $8 million in revenue for three straight months; not long ago over $5 million was a good month. It continues to show impressive YoY improvement, up 45 percent.
- Resorts AC (Resorts, Mohegan Sun, PokerStars NJ): It wasn’t a great month for Resorts properties, as its network of sites came in last place in revenue. PokerStars ceded its revenue lead, and casino was flat from April and down slightly from 2017. Nothing is trending well, currently, given the gains some other operators are making.
- Tropicana (Tropicana, Virgin): Last year Trop hit $4 million in revenue, but it clocked in at just $3.4 million this May (although that is up from April). The 15 percent YoY decline has to be worrisome in an otherwise expanding market.
Detailed numbers by operator / product
| ||May 2018||April 2018 (normalized for one less day)||Difference month over month (normalized)||May 2017||Difference year over year|
|Golden Nugget casino||$8,600,364||$8,404,125||2.34%||$5,915,167||45.40%|