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Golden Nugget is at it again.
It’s been almost two years since Golden Nugget Atlantic City debuted online live dealer games in New Jersey. Live dealer games have been a hit and helped propel Golden Nugget to the top of the market for NJ online casinos.
Now with the help of Ezugi NJ, Golden Nugget is bringing yet another unique option in the live dealer category to the market: Live Dealer Casino Floor Roulette.
Rather than being broadcast from Golden Nugget’s live dealer studio, Live Dealer Casino Floor Roulette is a true convergence of the live and online casino experiences.
According to a press release by Golden Nugget, “A live video feed is captured on the Golden Nugget casino floor in Atlantic City and streamed directly on computer and smartphones, allowing online patrons to play roulette from anywhere in New Jersey, the same way as they would do in the casino.”
The press release goes on to say, “For the first time in the US, patrons on the casino floor, on their computer on smartphone can play simultaneously on the same roulette table, 24/7.”
“By bringing the casino floor to online patrons, GoldenNuggetCaino.com keeps innovating and further demonstrates that it is the online destination of choice for authentic casino players.” said Thomas Winter, Senior Vice President and General Manager of Online Gaming at Golden Nugget.
“Innovation drives our product ethos and Live Dealer Casino Floor Roulette was a natural next step for us to collaborate on with GoldenNuggetCasino.com and Golden Nugget Atlantic City,” said Kfir Kugler, CEO at Ezugi New Jersey. “This product shows the current power of live streaming technology and demonstrates Ezugi’s ability to work with its partners on delivering complex products.”
Golden Nugget AC quietly soft-launched the casino floor version of its live dealer roulette game on March 21.
Around the same time, the casino increased its hours of operation and added a fifth live dealer blackjack table to its lineup, bringing the number of live dealer tables to ten:
Unlike other live dealer tables, the new Live Dealer Casino Floor Roulette game will be available around the clock. Golden Nugget’s current live dealer tables open at 2 p.m. Monday-Wednesday, and at noon Thursday-Sunday. The tables close down at 3 a.m. each day.
Golden Nugget plans to further increase its daily hours of operation to 16 to 18 hours by the end of the year.
That’s a marked increase from the three tables (one blackjack, one roulette, and one baccarat) and 5 p.m.-1 a.m. hours Golden Nugget started with when it launched live dealer games in August 2016.
[geoip2 region=NJarea][i15-table tableid=28399][/geoip2]
In addition to running 24/7, the new format might have a couple other advantages over traditional live dealer roulette games:
On the flipside, there are a couple of disadvantages:
Regardless, Golden Nugget continues to innovate in the online casino space, part of the reason why it has such a big lead in revenue in New Jersey.