The latest example: Golden Nugget is expanding its live dealer offering to Casino Hold’em, a house-banked poker game.
The new online game type with a live dealer launched just before Christmas. Live dealer games, if you’re not familiar with the concept, are just like they sound. Users can gamble online, but instead of it being done through automated software, real people are dealing/running the games in a studio (in Atlantic City, for the NJ market).
It’s the equivalent of playing at an actual casino table from your own home,or wherever you happen to be gambling from.
“We are again honored to partner with GoldenNuggetCasino.com and Golden Nugget Atlantic City to bring the first ever Online Live Dealer Casino Hold’em to America and New Jersey,” said Kfir Kugler, CEO at Ezugi New Jersey, which provides software for the game. “America is in love with poker, and by using the Live Dealer platform, the game retains its strong connection between the player and the dealer in a live environment.”
The hold’em game — which functions a lot like Texas hold’em — is available to users for as little a $1 bet. Side bets for top hands are also available. Games will be available from 3 p.m. to 3 a.m., seven days a week. The game can accommodate an unlimited number of users.
Golden Nugget first launched live dealer games in 2016. It already offered a relative robust suite of live dealer games before rolling out the poker variant:
Golden Nugget quickly saw positive returns from the offering, which differentiates it from other online casinos in the state. GN now offers up to seven concurrent live dealer tables. The casino indicated it plans to open more tables and games in the near future.
Part of the interest in live dealer games is the social component it introduces to online gambling, which is often a solitary affair. There are chat boxes where players can talk to other players and the dealer. Players can even tip the dealer.
For about a year, GN has been far and away the leading NJ online casino in terms of gross revenue. Interestingly, the online casino has ascended to that role despite not being involved in peer-to-peer NJ online poker sites.
The latest move to offer yet another live dealer format simply solidifies Golden Nugget’s No. 1 status, with its dedication to rolling out new games to users. It’s already the leading online casino operator in New Jersey with over 470 games (slots and tables) to choose from.
Betfair Casino — which operates under the GN license — is the only other online casino in the state with live dealer games. So far, the other NJ iGaming licensees have not jumped into the pool.
“Being the first to offer a Live Dealer version of the world’s most popular poker game in America, Casino Hold’em, shows our commitment to delivering on an innovative and world class product to our patrons,” said Thomas Winter, Senior Vice President and General Manager, Online Gaming at Golden Nugget. “Our patrons have asked and we are happy to deliver on this request using our unique Live Dealer digital platform.”
Simply put, anyone trying to make up the gap to the leading NJ online casino faces a tough climb.