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Run It Up: Resorts Rumble is a daylong affair, complete with meet and greet opportunities (one with an open bar), a Q&A session, and even an online/live tournament.
The event is designed to let New Jersey online poker players can get to know some of the game’s biggest stars in a more intimate setting and promote the recent launch of PokerStars in the U.S. online poker market.
PokerStars is no stranger to hosting live events, but Run It Up: Resorts Rumble is rather exceptional, a first of its kind happening when one considers the activities planned. The novelty of the Run It Up event has everyone excited for May 14.
“Run it Up Resorts Rumble will have the same fun-oriented focus all our Run it Up events have had – it’ll be a unique poker party with some of the best players in the game available to meet and hang out with the fans,” Team PokerStars Pro Jason Somerville told Online Poker Report. “We’ve never quite held an event like this – but it’s going to be awesome.”
You can learn how to attend Run It Up: Resorts Rumble and get a glimpse of the day’s scheduled activities – which will explain why Somerville thinks it will be “awesome” – here.
It’s not overly surprising that PokerStars settled on the Run It Up brand, as Run It Up is the name of Somerville’s trademark podcast, which happens to be the most popular poker channel on Twitch.tv.
Somerville, and PokerStars, are hoping that the live tie-in will bring the energy and excitement of Somerville’s poker live streams (with some additional non-poker activities) to Resorts Casino and help get the word out about PokerStars’ New Jersey launch.
Somerville has already been very busy on this front, as he has been more or less acting as the unofficial PokerStars New Jersey brand ambassador. Since the kickoff of PokerStars in New Jersey, Somerville has spent the past month-plus playing on PokerStarsNJ.
He has also been streaming from the area, in an effort to promote the PokerStars brand in New Jersey and help grow the game of poker.
“I’ve had a great time streaming on PokerStars here in New Jersey – it’s now been 32 days of streams in a row and I’ve had a blast battling with so many fans from the area,” Somerville told Online Poker Report. “I always emphasize having fun first and foremost during the shows, and win or lose I try to make every stream enjoyable.”
And it’s the enjoyable aspect of Somerville’s streams that has turned him into a poker superstar… and perhaps a spokesperson for the further legalization of online poker across the United States.
Online poker may be legal in New Jersey (and Nevada and Delaware), but for residents in 47 other states it’s still not available. Somerville is hoping he can help raise awareness of this, and help poker advocates push legalization bills across the finish line in several states.
Somerville sees his Run It Up podcast, and events like Resorts Rumble, as ways to keep the pressure on lawmakers in other states.
Last year he spent several weeks touring California as part of PokerStars’ “Let California Play” campaign, which saw Somerville and other Team PokerStars members host small buy-in tournaments at several California card rooms.
Run it Up: Resorts Rumble feels like an extension of last year’s efforts in California.
“I feel uniquely positioned to help drive regulation in the states with around 100,000 unique American fans tuning into Run it Up in any given month,” Somerville said. “My fans constantly ask why they can’t join me for a $1 stud tournament but can buy lotto tickets or bet on horse races online – and I want to harness that energy to try to help regulation progress across the USA.”
Personally, I wouldn’t bet against anything Somerville puts his mind to. And you’d be crazy to miss out on the chance to meet him at Run It Up: Resorts Rumble on May 14 – especially considering how easy it is to attend.
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