Nearly five years on from Black Friday, today will go down as an historic one for U.S. online poker, as PokerStars made its full launch into the New Jersey market following on the successes of last week’s soft launch.
— Lee Jones (@leehjones) March 21, 2016
PokerStars’ greatly-anticipated new start happened to coincide with big news on the daily fantasy sports front as Attorney General Eric Schneiderman of neighboring New York announced a deal struck between his office and DraftKings and FanDuel that will see the two sites shut out of the Empire State for at least six months pending appeals and possible legislative action.
The coincidence was not lost on some:
— Alexandre Dreyfus (@alex_dreyfus) March 21, 2016
Across the border in New Jersey, the mood is more celebratory.
“This is a great day for online gaming, for state players and residents and for Atlantic City. Resorts has worked diligently to build a home for globally renowned brands in New Jersey and, with the addition of PokerStars, is proud to introduce yet another respected partner,” remarked Morris Bailey, owner of PokerStars’ partner casino, Resorts.
Said Amaya Chairman and CEO David Baazov, “We could not be more proud to bring PokerStars to New Jersey. Working with our partner, Resorts Casino Hotel, we look forward to providing the most exciting, innovative and secure gaming experience to New Jersey.”
Interest in the arrival of PokerStars has been high for months, with many hoping that the operator will be able to breathe new life into the stagnating New Jersey online poker industry.
PokerStars also plans to introduce an online casino product; in contrast to its poker counterpart, the New Jersey online casino market appears to grow healthier by the day, with February revenue numbers breaking records for the fourth consecutive month.
According to a press release emailed this morning:
PokerStars’ much-anticipated launch in New Jersey is a significant milestone for the company and the industry. PokerStars New Jersey players will be able to take part in the brand’s most popular games, formats and products, including the popular Spin & Go variant, which crowned 13 millionaires globally between October and December 2015.
Special New Jersey online promotions, bonuses and live events will be offered to players, giving them opportunities to interact with and play against some of the best and most well-known players in the world, such as Team PokerStars Pro members Daniel Negreanu, Chris Moneymaker, Liv Boeree, Jason Mercier, Vanessa Selbst, Jennifer Shahade and Jason Somerville.
More on the commencement of PokerStars in New Jersey: