The market changes represent the new owner’s broader strategy for partypoker.
The market expansion coincides with the completion of GVC’s deal to takeover bwin.party and represents the implementation of the new owner’s grander strategy for partypoker .
Partypoker has written to its affiliates asking them to estimate the number of first time depositors they anticipate from the new markets.
Many of the countries to receive partypoker services were on the list of prohibited countries which partypoker produced in 2013.
At the time, the exit was assumed to be for one of two reasons: Either the regulatory environment was unclear, or the markets were too small to justify the marketing and administrative expenditure required to maintain them.
Notably, some of the countries that partypoker will re-enter are soon to introduce online poker licensing systems. South America has several markets where legislation is in the pipeline. Colombia’s new regime should be up and running in a few months; Peru is likely to follow in late 2016 or early 2017; and Brazil may well get a bill through parliament this year.
Partypoker is also re-opening registrations from several EU countries.
Party’s corporate sibling bwin.com remains listed on the Hungarian regulator’s blacklist, but partypoker.com is not. Starting in October 2014, Hungary began an active campaign to blacklist operators whom it deemed to be in breach of its national gambling laws. Almost all of the top names are on the list, with partypoker one of the few to escape attention—presumably because of its previous market withdrawal.
Hungary has a mechanism in place to issue online gaming licenses after new laws were introduced in 2013, but so far the list published on the regulator’s website does not include a single offshore operator.
Recent rulings by the EU Court of Justice have been balanced against member states which enact restrictive national gambling legislation. In effect, EU operators have been given carte blanche to operate in any EU jurisdiction where there is prima facie evidence that the gaming laws are in breach of EU treaties.
Elsewhere, partypoker will seek to increase its player base in Asia, and even some of the smaller African countries have been deemed to be of importance.
This article is syndicated by the leading poker industry news authority, Poker Industry PRO.