FourCubed And PAS Announce Compliance With DGE Affiliate Regulations

As Deadline Approaches For NJ Online Gambling Affiliates, PAS Pulls The Plug On Offshore Sites

This article may be outdated. Get the latest news on New Jersey here.

As a significant deadline set by regulators in New Jersey for US-facing online gambling affiliate approaches, one of the major players in the space has chosen compliance.

That’s per an email from FourCubed, parent company of online gaming affiliate network (formerly known as Poker Affiliate Solutions), announcing that the company “will no longer link to, market for, promote, or accept new advertisements and player sign ups at any “illegal online gambling site” that serves US customers.”

Full text of email below.

Background on the DGE policy and deadline

In June, the New Jersey Division of Gaming Enforcement (DGE) released an an advisory bulletin regarding online gambling affiliate marketers.

Full text here.

That policy was aimed at forcing affiliates to choose between promoting New Jersey-regulated online gambling sites and offshore operators.

But New Jersey officials also made it clear that a failure to comply could negatively impact the ability of affiliates to work in other regulated markets as they come online:

[…] non-compliant affiliates and their principals, officers and directors, as well as any future applicants, will be deemed unsuitable for licensure or registration by the Division going forward. To be clear, the negative suitability assessment will attach to each principal owner, officer and director regardless of any changes in corporate ownership and structure. Moreover, the Division will advise all other gaming regulatory agencies which affiliates, and their principal owners, officers and directors, have not complied with New Jersey law and identify each as unsuitable for licensure or registration in New Jersey.

Full text of the letter from FourCubed / Poker Affiliate Solutions

FourCubed’s (parent company to PAS) purpose is to generate leads for the online gaming industry, and we do this in compliance with all federal and state laws and regulations. In order to comply with the NJ DGE director’s bulletin to affiliates we have been advised to cease all direct or indirect marketing and promotion of “illegal online gaming sites” doing business in US Markets by 10/31/2015.

As of 10/29/15 FourCubed will no longer link to, market for, promote, or accept new advertisements and player sign ups at any “illegal online gambling site” that serves US customers.

We are happy to help our valued customers and partners find new offers to promote to their users. If you would like new offers for licensed, legal gaming operators in the US markets, we can provide campaigns for social gaming, skill gaming or DFS where appropriate and legal to do so. We also have RMG offers for traffic from states with legalized online gambling such as NJ and NV.

Thank you for your partnership with FourCubed. We look forward to helping you find additional opportunities to drive traffic and create wins.

Chris Carlson

- Chris is the publisher of Grove also serves as a consultant to various stakeholders in the regulated market for online gambling in the United States.
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