Resorts Casino is going “All-In” when it comes to online gambling. The casino, the oldest in Atlantic City, launched their online casino in late February, and today they took yet another step in their online gaming evolution, announcing the opening of a first of its kind, digital iGaming lounge at Resorts.
The unveiling of the new iGaming lounge coincides with what Resorts is calling the “Official” launch of Resorts online casino, ResortsCasino.com.
Among the features you’ll find inside the Resorts iGaming lounge are:
Here is a look inside the iGaming lounge:
The room will be completely dedicated to online gaming, and will help the property bridge the gap between Resorts Brick & Mortar brand experience and the company’s new online offerings – online offerings that are going to garner a lot of attention when Resorts launches their online poker room.
In a demonstration of the potential for live/online synergy Resorts is coming out firing on all cylinders, as they will be promoting their online casino and new digital iGaming lounge on the casino floor with cash grab booths, t-shirt giveaways, iPad prizes and more.
In its first full month of operation ResortsCasino.com tallied a respectable $154,071 in gross gaming revenue according to the March Division of Gaming Enforcement revenue reports.
This is well below the more established online casinos in New Jersey (which ranged from $1.8 million to just over $3 million in GGR for the month of March) but very similar to Golden Nugget’s initial tally of $177,653 in December of 2013.
Golden Nugget is perhaps the best comparable we have for Resorts, as technical issues kept Golden Nugget from launching with the other online gaming sites in November of 2013. Having to play catch-up, it took Golden Nugget’s online casino nearly a year to break $1 million in monthly revenue, but now they are battling Borgata and Tropicana for the top spot in the market.
Resorts is hoping they can replicate Golden Nugget’s success. And let’s not forget Resorts has an Ace up their sleeve.
The opening of the lounge could pay even larger dividends when Resorts launches their online poker site – a much anticipated and ballyhooed online poker site.
Resorts has partnered with largest online poker provider in the world, PokerStars, and after a number of delays the launch of the Resorts/PokerStars online poker room in New Jersey now has a tentative launch date.
According to Amaya Gaming CEO David Baazov, the launch of PokerStars in New Jersey is expected in Q3 this year.
PokerStars is also expected to be a major force in bridging the live/online divide, as PokerStars is expected to open a new state of the art Brick & Mortar poker room at Resorts and will almost assuredly host major tournament series at the property.
With their new on-property iGaming lounge in place, players attending these PokerStars branded tournaments at Resorts will also have a way to get their online poker fix in.