Resorts Casino in Atlantic City officially became the latest company to offer real-money online gambling in New Jersey, but several questions remain about its future.
Trial passed, beta begins
Resorts — the oldest casino in the state — was cleared by the New Jersey Department of Gaming Enforcement to offer online gaming for real money after a five-day trial period, according to a story by the Associated Press.
During the test period, “state inspectors verified the casino’s equipment and systems are working properly,” the AP reported.
The site will actually be beta testing for several weeks before it becomes 100% live with full functionality. More from the AP, which got comments from Resorts President Mark Giannantonio:
“During our beta period, we will invite players to sign up and provide feedback on the user experience, while we add additional features before our official launch. Real-time feedback will be an important aspect of our beta period as we further enhance the gaming content and features to produce the best casino experience in New Jersey.”
What’s next for Resorts?
- A better bottom line? Resorts should add to its profit almost immediately. You can check our analysis and an overview of Resorts’ online gaming outlook here.
- PokerStars entry? The casino is theoretically partnered with PokerStars, the largest online poker room on the planet. But the process of PokerStars trying to get licensed in the state has dragged on, and there has been no verification that Resorts and PokerStars will team up if and when that license is issued. PokerStars is a game changer for both Resorts and all of New Jersey iGaming if it enters the market. But that’s a big “if.”
- Promotion? It will be interesting to see how Resorts tries to market its online casino. It’s possible that revenue will start flowing just with the excitement of new games — 40 that weren’t available for play in New Jersey previously. At the same time, it’s a late entry to the market, and the other sites have better name recognition and player bases already signed up. Will Resorts push its online offerings heavily in its brick-and-mortar casino? Or will it try to offer better promotions than its competitors? Right now, new players can get $20 for free upon registration, and deposits will be matched 100%, up to $600.
- Impact on NJ? Resorts’ entry into the New Jersey real-money online gaming space might have a pretty minimal impact in the short term — other than creating more competition. In the current climate, it’s coming in on the right side of the online gaming market — gambling is easily outpacing online poker in New Jersey.
“Resorts Atlantic City – Hotel Towers” by Andy Borysowski is licensed under CC BY SA 3.0.