Betfair Stays Alive in New Jersey Thanks to Partnership With Caesars

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Betfair’s online operations in New Jersey appear set to carry on after Trump Plaza officially ceases to be.

According to documents from the New Jersey Division of Gaming Enforcement, Betfair has struck a deal with Caesars that will allow Betfair to continue operating online casino games in the state.

The DGE has approved the deal. No information on the nature or terms of the arrangement is available.

The deal does not formally move Betfair’s operations under Caesars’ IGP in New Jersey, but it certainly reads like a step in that direction.

The news comes just weeks after another regulated NJ online casino (Ultimate) associated with another troubled Trump brand (Taj Mahal) opted to exit the market.

Betfair’s place in the NJ iGaming market

Betfair launched in New Jersey in late 2013, offering both casino and poker.

The poker product was immediately beset by a number of issues and failed to gain any significant traction. While still technically available, it is effectively a non-entity.

The casino product, on the other hand, managed a fair showing despite a number of significant hurdles, including the lack of consumer familiarity with the Betfair brand and the absence of any marketing support from Trump Plaza.

According to figures released by the DGE, Betfair’s online casino product has generated a bit over $5mm in revenue in 2014 (through August).

Image: TFoxFoto /

- Chris is the publisher of Grove also serves as a consultant to various stakeholders in the regulated market for online gambling in the United States.
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