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Both Nevada and New Jersey saw growth in their regulated online poker markets during the early days of September, suggesting that each can expect to recover from their respective summer traffic dips.
That’s per data from the latest Scouting Report, PokerScout.com’s daily analysis publication covering the global online poker industry:
New Jersey picked up 2% in terms of cash-game traffic (in line, PokerScout notes, with global market trends), but those gains were not reflected evenly across the state’s operators:
WSOP and 888 will have to seriously consider merging player pools in NJ.
The two are already set to share a player pool in Nevada (and, eventually, Delaware). 888 is having a tough time attracting traffic without expensive promotional outlays. And both would be better situated to weather the looming launch of PokerStars as a combined unit.
Nevada saw New Jersey’s growth and added a bit on top, picking up 4%.
Again, your viewing angle matters greatly; WSOP.com gobbled up all of the gains and then some with a 7% jump. Ultimate Poker, meanwhile, lost a bit of ground as WSOP surged ahead, shaving off 2% from the previous week’s traffic.
PokerScout has a solid track record when it comes to predicting monthly revenue from online poker in Nevada and New Jersey – usually within a percentage point or two of the actual number.
For August, PokerScout sees a month-over-month boost in store for New Jersey, but a drop for Nevada:
An interesting footnote to the predictions: New Jersey’s jump is not due so much to an increase in traffic, but an increase in average value per player.
As noted by the Scouting Report: “Cash game player counts increased by a modest 1.5%, but player value (estimated rake per player) rose by nearly 9%.”
PokerScout’s Scouting Report is a daily newsletter for the online poker industry, with in-depth data and analysis of the market. More information can be found by clicking here or contacting [email protected].