NJ Online Gambling Revenue Jumps Back Above the $10mm Mark in July

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New Jersey’s regulated online gambling sites inched back above the $10mm mark in July thanks largely to gains on the casino side.

According to figures released by the New Jersey Division of Gaming Enforcement, the state’s regulated poker rooms and casino sites generated total revenue of $10.07mm during July.

That compares with a total of $9.5mm in June.

View a spreadsheet with all NJ iGaming revenue to date by operator here.

Borgata gives up casino ground

Borgata, which operates online poker and casino sites in partnership with PartyPoker NJ, held on to its spot at the top of the market in terms of revenue with $3.18mm total in July.

But that number represents a roughly 10% drop from June’s take of $3.46mm. And the majority of that drop came from the casino column.

Here, Borgata was the outlier, as month over month:

  • Caesars gained about $116k in casino revenue.
  • Golden Nugget jumped from $710k to $944.
  • Tropicana / Virgin went from $1.72mm to $1.96mm.
  • Betfair / Trump Plaza shot up from $500k to $676k.
  • Trump Taj / Ultimate gained nearly $100k.

Obviously these are small numbers and highly subject to noise. But I think it’s worth noting that Borgata was the only operator to lose casino revenue month over month.

Poker nearly neck-and-neck

July’s battle for the top poker revenue spot was a virtual tie, with Borgata recording $1,109,670  from poker in June and WSOP / 888 managing $ 1,010,786.

Interestingly, the combined cash game activity of 888 and WSOP (as reported by PokerScout / Pokerfuse Pro) is a 10-20% greater than Party / Borgata in July, suggesting that Party / Borgata is outperforming WSOP / 888 in MTT / SNG revenue.

I would expect WSOP / 888 to pass Borgata on the revenue front in August, as WSOP has steadily closed the traffic gap with Party / Borgata and 888 has gained during the summer as well.

The months to come

Revenue should continue to trend upward as summer draws to a close, especially on the poker side. The effect will be relatively muted in August, but a sharper upturn should begin in September and carry through the remainder of 2014.

And, of course, there’s the question of when PokerStars will return to New Jersey, and what impact the site will have on the market at large.

It’s a complex question, but, to me, the upshot looks something like this: limited impact on the casino side, but a chance to drive poker back to – and possibly above by 10-20% – the peak levels of January 2014, where poker brought in $3.4mm.

Review July’s numbers and historical revenue data by operator in spreadsheet form.

- Chris is the publisher of OnlinePokerReport.com. Grove also serves as a consultant to various stakeholders in the regulated market for online gambling in the United States.
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