New Jersey’s regulated online gambling sites inched back above the $10mm mark in July thanks largely to gains on the casino side.
According to figures released by the New Jersey Division of Gaming Enforcement, the state’s regulated poker rooms and casino sites generated total revenue of $10.07mm during July.
That compares with a total of $9.5mm in June.
View a spreadsheet with all NJ iGaming revenue to date by operator here.
But that number represents a roughly 10% drop from June’s take of $3.46mm. And the majority of that drop came from the casino column.
Here, Borgata was the outlier, as month over month:
Obviously these are small numbers and highly subject to noise. But I think it’s worth noting that Borgata was the only operator to lose casino revenue month over month.
Interestingly, the combined cash game activity of 888 and WSOP (as reported by PokerScout / Pokerfuse Pro) is a 10-20% greater than Party / Borgata in July, suggesting that Party / Borgata is outperforming WSOP / 888 in MTT / SNG revenue.
I would expect WSOP / 888 to pass Borgata on the revenue front in August, as WSOP has steadily closed the traffic gap with Party / Borgata and 888 has gained during the summer as well.
Revenue should continue to trend upward as summer draws to a close, especially on the poker side. The effect will be relatively muted in August, but a sharper upturn should begin in September and carry through the remainder of 2014.
And, of course, there’s the question of when PokerStars will return to New Jersey, and what impact the site will have on the market at large.
It’s a complex question, but, to me, the upshot looks something like this: limited impact on the casino side, but a chance to drive poker back to – and possibly above by 10-20% – the peak levels of January 2014, where poker brought in $3.4mm.
Review July’s numbers and historical revenue data by operator in spreadsheet form.